Moore′s paradox came of age when John N. Williams gave us a simple paradoxical argument according to which the Moorean believer must hold false belief while believing contingent propositions. Simplicity was key; it was groundbreaking for the topic. On Williams′s account, given only the notions of inconsistency and self‐refutation, the thesis that belief distributes over conjunction, and a tiny bit of classical logic, we can derive a paradox from the Moorean propositional schemata. But, as argued here, it′s easy to overestimate (...) the significance of his argument to a proper understanding of the problem. His fundamental claim can be established in a way that shows how the paradox arises for any propositional attitude that distributes over conjunction, which gives us the opportunity to reconsider the problem we have been calling “Moore′s paradox”, and to conclude that all of the available analyses of the problem are, at best, incomplete. On this new approach, we lose a little formal simplicity vis‐à‐vis Williams′s approach, but make conceptual economy, as we gain a farther‐reaching problem than the one we have known. (shrink)