Up to now, there is a big debate, about what self-consciousness is, what inhibits it, and how this is related to work. By referring to classical theories of mind by Hegel this paper advances the thesis of an apparent congruence of self-consciousness and work as a developmental process in social relationships. This paper aims to open up a wider philosophical horizon for the criticism of current digitalization and the increasing variety of new flexible forms of work design. For example, the (...) working conditions on large digital platforms for taxi drivers tend to inhibit the development of worker`s self-consciousness for two reasons: Firstly, workers on digital platforms are not able to further develop digital tools through their work and this inhibits their intellectual creativity and secondly, the developmental process of the self-consciousness remains restricted because of the asymmetrical recognition, which only obtains by virtue of a process of recognizing and being recognized by others. Creative work and recognition are important for the development of consciousness as self-reflection in digital business, in which organizations operate and people work. (shrink)