In this article I focus on some unduly neglected common-sense considerations supporting the view that one's evidence is the propositions that one knows. I reply to two recent objections to these considerations.

Several studies have found a robust effect of truth on epistemic evaluation of belief, decision, action and assertion. Thus, truth has a significant effect on normative participant evaluations. Some theorists take this truth effect to motivate factive epistemic norms of belief, action, assertion etc. In contrast, I argue that the truth effect is best understood as an epistemic instance of the familiar and ubiquitous phenomenon of outcome bias. I support this diagnosis from three interrelating perspectives: (1) by epistemological theorizing, (2) (...) by considerations from cognitive psychology and (3) by methodological reflections on the relationship between folk epistemology and epistemological theorizing. (shrink)