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Switch to: References
Citations of:
The Semiotics of Theatre and Drama
Journal of Aesthetics and Art Criticism 40 (4):439-441 (1982)
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What is the role of intention in the identification of encoding that arises for images and other non-lexical objects of semiosis? This proposal of the “intentional function” resolves the syntagmatic problems posed by visual imagery: it identifies the viewer’s treatment of what they encounter as if it is encoded based on formal non-signifying cues visible in the image and learned through past experience. This decision about the organization and structure of the work becomes apparent from the consideration of a photographic (...) |
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RESUMO O semioticista Iuri Lótman escreveu contribuições decisivas no campo da semiótica da literatura. No entanto, ao longo dos anos 70 passa a ampliar seu universo de interesses para além do texto literário, trazendo contribuições para os estudos do cinema, das artes plásticas e mesmo das normas de etiqueta da nobreza russa. Neste artigo pretendo introduzir as contribuições de Lótman no campo da semiótica da cena e demonstrar como o semioticista russo realiza reflexões importantes em um campo até então pouco (...) |
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Interactive Video (IV) is now firmly established as a training tool in commerce and industry; the electronic maintenance manual is gaining ground; IV is making inroads into marketing strategies, as a point of sales device; any respectable amusement arcade will have at least one interactive video game; and of course the allied technologies of compact sound disc and CD ROM are both beginning to revolutionise their respective fields of information storage and dissemination.This paper concentrates on the specific problem of Interactive (...) |
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This essay examines "Philoctetes" as an exercise in self-representation by looking at the self-referential and metatheatrical dimensions of the play. After suggesting an enlarged understanding of metatheater as "a particularly vigorous attempt to engage the audience at the synthetic and thematic levels of reading," I examine "Philoctetes" as a self-conscious discourse on tragedy, tragic production, and tragic experience, one which participates in a larger conversation in the late fifth century about the ethics of tragedy, including the remarks of Gorgias on (...) |
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The right to a fair trial as a fundamental human right has been widely established in the international community. While the notion of a fair trial is typically associated with procedural safeguards, fairness can be reflected in spatial dimensions. Courtroom design, apart from achieving its main functional objectives, reflects the institutional ideology of how justice can be staged in public. In alignment with the perspective that courtroom as theatre consists of a sign system, this paper adopts a semiotic approach to (...) |
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The aim of this paper is to outline a methodological framework for brand equity planning with structuralist rhetorical semiotics. By drawing on the connectionistconceptual model of the brand generative trajectory of signification it will be displayed in a stepwise fashion how a set of nuclear semes and classemes or anintended semic structure that underlies manifest discursive structures may be projected by its internal stakeholders with view to attaining differential brand associations. The suggested methodological framework focuses on the strength and uniqueness (...) |
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