In this paper, I argue that ordinary cases of self-deception and akrasia derive from the phenomenon of motivated irrationality. According to the ‘motivational’ account, self-deception is typically induced by the influence that desires and emotions exert upon our cognitive faculties, and thereby upon the process of belief formation. Crucially, I show that this hypothesis is consistent with the empirical research carried out by social psychologists, and that it avoids a number of paradoxes that undermine the ‘intentionalist’ account. But motivated irrationality (...) also seems to account for most cases of akrasia, insofar as desires are equally liable to affect the evaluative judgments through which we assess feasible options. This analysis thus set the premises for a unified account of irrationality. (shrink)