This article examines the relationship between everyday talk, the reproduction of political ideology and the interactional accomplishment of situated identities through analyzing how institutional members index neoliberal ideology in their everyday interactions. Analysis of audio- and video-recorded data from racially diverse business members of two Texas chambers of commerce illustrates how chamber members indirectly index neoliberal ideology through taking stances toward government policies. White, upper class participants display neoliberal stances through using complaints – constituted by questions, humor, idioms and inference-rich (...) terms – about the Affordable Care Act because it is a form of government interference that increases taxes and the federal deficit. Minority business members use discursive strategies such as double-voiced discourse and self-repairs to balance tensions between criticizing neoliberal ideology because it does not benefit minorities yet still orient to its taken-for-granted value in their business community. Overall, while participants’ interactions generally seem to operate within the structural constraints of neoliberal ideology, our analysis illustrates how participants take up neoliberal ideology in situated ways that, at times, provide avenues for negotiating the relevance of neoliberal ideology to everyday life. (shrink)

ABSTRACTThis study investigates the multimodal strategies used in social marketing to emotionally manipulate and persuade children and their parents to adopt healthier lifestyles. The UK government's anti-obesity ‘Change4Life’ campaign is an example of the increasing reliance on ‘nudge’ tactics in public policy. This approach seeks to develop a range of intervention strategies, inspired by behavioural psychology, in order to change people's behaviours without them necessarily recognising this has happened. I argue it is a form of governmentality which uses subtle semiotic (...) techniques to secure voluntary compliance with policy goals. I bring the concepts of biopolitics and governmentality into dialogue with multimodal critical discourse analysis to examine how this is realised in a series of cartoon government adverts. Three intersecting strategies are identified: the representation of lifestyles as delinquent a discourse of risk and threat mobilised through emotional manipulation and a discourse of ‘smarter’ consumerism. The increasing popularity of nudge over the last decade coincides with a sustained programme of fiscal austerity which disproportionately penalises the poor, while food poverty and social inequality have increased. I argue that it helps legitimate and instantiate neoliberal political rationalities by privatising responsibility for public health care. Despite the importance it places on communication strategies, critical scholarship on nudge has not yet investigated the linguistic techniques it uses in practice. This paper addresses that omission with a detailed multimodal analysis of the UK's longest running policy nudge. (shrink)

ABSTRACTThe aim of this study is to investigate empirically how workers and other ordinary citizens are represented in the news during crises in the Swedish labor market in two different political contexts: the textile industry crisis in the 1970s and the automobile industry crisis in the 2010s. The study suggests that journalism constructs dismantling discourses by focusing on the three main themes of compassion, coping, and consumption in the representation of the working class. The news discourses close down rather than (...) open up possibilities of agency for the workers as hoping, coping, and shopping seem to be the only alternatives available for them in times of crisis. Based on this empirical study, we seek to highlight the relationship between the news discourse, power, and ideology. We also put forward the question of whether journalism could do their construction of crisis differently. We claim that journalism and journalism studies need a discussion about what are the possible perspectives and the dead discourses when journalism constructs a story. (shrink)