Belief-in reports of the form 'S believes in O' have been taken to have at least two senses: factual and evaluative. I begin by briefly suggesting that there is no evidence for two distinct senses, then spend most of the paper developing a general semantics for belief-in reports. I explore, and use my semantics to explain, several features of belief-in reports: the context-dependence of what belief-that reports they entail, their widespread lack of equivalence with belief-that reports, and their neg-raising property. (...) Put roughly, my semantics says that 'S believes in O' a) asserts that, for some contextually salient property F, S believes that O has F and b) presupposes that S either has a belief that O has F for which they meet an affective and evidential requirement or has a belief that O doesn’t have F for which they meet an affective and evidential requirement. (shrink)