In the fifth of his John Locke Lectures, Robert Brandom takes up the challenge to define a formal semantics for modelling conceptual contents according to his normative analysis of linguistic practices. The project is to exploit the notion of incompatibility in order to directly define a modally robust relation of entailment. Unfortunately, it can be proved that, in the original definition, the modal system represented by Incompatibility Semantics (IS) collapses into propositional calculus. In this paper I show how IS can (...) be technically amended so to overcome this failure: the required modifications are already known and consist in adapting and including the main notions of Kripke's standard framework of possible worlds. I also show that the modifications do not jeopardize Brandom's original project. (shrink)