Switch to: References

Add citations

You must login to add citations.
  1. The Joint Effects of Social Norm Appeals and Fear Appeals in COVID-19 Vaccine Campaign Posters on Self-Perceived Communication Quality and Vaccination Intention.Jiawei Liu, Xiaobing Yang, Yanqin Lu & Xia Zheng - 2022 - Frontiers in Psychology 13.
    To understand how different types of cues in vaccine education messages affect attitude toward campaign messages and vaccination intention, this study examined the impact of the presence of social norm appeals and the presence of fear appeals in coronavirus disease 2019 vaccine campaign posters on perceived communication quality and vaccination intention. A 2 × 2 × 3 within-subject factorial design experiment was conducted in China. Findings demonstrated that the presence of fear appeals in COVID-19 vaccine campaign posters elicited lower levels (...)
    Download  
     
    Export citation  
     
    Bookmark