ABSTRACTA Danish fitness chain recently introduced a new concept called Bubbles & Squat. Here, fitness training is combined with free champagne and music. In this paper, we examine this new way of bringing parties, alcohol and physical culture together by exploring the possible meaning of it through existential philosophical analysis. We draw in particular on Nietzsche’s distinction between the Apolline and the Dionysiac, as well as his account of great health. On this basis, we analyse Bubbles & Squat as a (...) case of Dionysiac intoxication, excess and ecstasy sneaking into contemporary Apolline fitness culture. In the last part of the paper, we raise the question if adding parties and bubbles to fitness training may, perhaps paradoxically, be healthy for the participants in an existential sense because it contributes to existential balance between the Dionysiac and the Apolline. We conclude that the philosophical framework presented in this paper can contribute to a new understanding of a general physical c... (shrink)

In this article, I argue that we should revise our understanding of physical fitness to include preparation for challenging physically mediated life experiences—such as aging, disability, illness, reproduction, and death—as an important goal of physical activity. Such a revision is needed because the messages about fitness we encounter through “fitness ideology” can undermine the cultivation of skills and perspectives important for finding meaning, equanimity, and even happiness in light of such experiences. Because one of the ways that fitness ideology undermines (...) personal growth and well-being is through the promotion of fear and denial of our mutability and mortality, I focus on death, generally the most... (shrink)