Distributed Artificial Intelligence (DAI) deals with computational systems where several intelligent components interact in a common environment. This paper is aimed at pointing out and fostering the exchange between DAI and cognitive and social science in order to deal with the issues of interaction, and in particular with the reasons and possible strategies for social behaviour in multi-agent interaction is also described which is motivated by requirements of cognitive plausibility and grounded the notions of power, dependence and help. Connections with (...) human-computer interaction are also suggested. (shrink)