The phenomenon of apparently greater emphasis on human female physical attractiveness has spawned an array of explanatory responses, but the great majority can be broadly categorized as either evolutionary or social constructivist in nature. Both perspectives generate distinct and testable predictions. If, as Naomi Wolf (The beauty myth: How images of female beauty are used against women. New York: William Morrow, [originally published in 1991], 2002) and others have argued, greater emphasis on female attractiveness is part of a predominantly Western (...) “beauty myth,” then an analysis of a culturally diverse sample should reveal marked fluctuation in gendered attractiveness emphasis: there should be significant numbers of cultures in which male and female attractiveness are equally emphasized, and cultures in which male attractiveness receives more emphasis. On the other hand, an evolutionary perspective suggests that disproportionate emphasis on female attractiveness will be a universal or near-universal phenomenon. To test these hypotheses, we tallied references to male versus female attractiveness in 90 collections of traditional folktales from 13 diverse cultural areas. The results are consistent with the evolutionary predictions and inconsistent with the constructivist predictions. Across culture areas information on physical attractiveness was much more likely to be conveyed for female characters. Together with other recent studies, these results suggest that the main elements of the beauty myth are not myths: there are large areas of overlap in the attractiveness judgments of diverse populations, and cross-cultural emphasis on physical attractiveness appears to fall principally upon women. (shrink)

This article uses two national survey data sets to analyze the effects of skin color on life outcomes for African American and Mexican American women. Using a historical framework of European colonialism and slavery, this article explains how skin color hierarchies were established and are maintained. The concept of social capital is used to explain how beauty, defined through light skin, works as capital and as a stratifying agent for women on the dimensions of education, income, and spousal status. The (...) analysis shows that light skin predicts higher educational attainment for both groups of women. Light skin directly predicts higher personal earnings for African American women and indirectly affects personal earnings for Mexican American women. Light skin predicts higher spousal status for African American women but not for Mexican American women. (shrink)

Using 16 in-depth interviews drawn from a larger sample of Black/white biracial individuals, this article explores how gender shapes the microlevel process of racial identity construction. Skin color stratification within the Black community, combined with a low rate of marriageable men and high rates of interracial marriages among the most educated and affluent Black men, has created a social context that differentiates the interactional experiences of biracial men and women. The findings highlight the need for more complex theoretical conceptualizations of (...) how gender shapes the way that women negotiate their racial identities in post-Civil Rights America. (shrink)

Personal appearance and physical beauty are becoming increasingly important in our societies and, as a consequence, enter into the realm of medicine and health care. Adequate and just health care policies call for an understanding of this trend. The core question to be addressed concerns the very idea of beauty. In the following, a conceptual clarification is given in terms of beauty's meaning, value and function (i.e. beauty that is used instrumentally, and beauty that is attained). Furthermore, some relevant distinctions (...) are drawn between physical and artistic beauty, and physical beauty in a human sense. The core idea for this is formed by a Kantian notion of the beauty concept. It is argued that beauty judgements should be understood as relative to persons and their contexts. Physical beauty should be taken seriously when it is understood in this deeper sense of being related to the shaping of a person's identity. (shrink)

This article draws from field research in a Long Island beauty salon to explore the ways that female beauty work constructs gendered, classed identities. Stylists use their attachment to beauty culture to nullify status differences between themselves and their clientele, and to imagine themselves their customers' friends and social equals. However, the emotional ties stylists profess force them to accomodate clients' appearance preferences, even when they are, in the stylists' estimation, unattractive or unstylish. Hairdressers' emotion work thus serves to undermine (...) their status as professionals. While stylists use beauty culture to nullify status differences, clients use professional identities to resist beauty ideology. Customers' understandings of beauty, rather than following some omnipotent ideal, are instead driven by social location and cultural distinctions. Women use beauty work to stress social differences; rather than an endpoint, beauty is exploited in the service of class and status. (shrink)