This article examines the common-sense and methodical ways in which “the citizen” is produced and enrolled as an active participant in “sustainable” regional planning. Using Membership Categorization Analysis, we explicate how the categorization procedures in the Foreword of a draft regional planning policy interactionally produce the identity of “the citizen” and “civic values and obligations” in relation to geographic place and institutional categories. Furthermore, we show how positioning practices establish a relationship between authors (government) and readers (citizens) where both are (...) ascribed with the same moral values and obligations toward the region. Hence, “the citizen” as an active participant in “sustainable” regional planning is viewed as a practical accomplishment that is underpinned by a normative morality associated with the task of producing orderliness in “text-in-interaction.”. (shrink)