Morgan’s Canon is a very widely endorsed methodological principle in animal psychology, believed to be vital for a rigorous, scientific approach to the study of animal cognition. In contrast I argue that Morgan’s Canon is unjustified, pernicious and unnecessary. I identify two main versions of the Canon and show that they both suffer from very serious problems. I then suggest an alternative methodological principle that captures all of the genuine methodological benefits that Morgan’s Canon can bring but suffers from none (...) of its problems. (shrink)