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Switch to: References
Citations of:
New femininities: postfeminism, neoliberalism, and subjectivity
Rosalind Gill & Christina Scharff (eds.)
New York: Palgrave-Macmillan (2011)
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In the context of the perpetual reproduction of consumerism in contemporary western societies, the varied and often contradictory principles of third wave feminism have been misunderstood or redefined by the dominant economic discourse of the markets. The lack of homogeneity in the theoretical debates of the third wave feminism seems to be a vulnerable point in the appropriation of its emancipatory ideals by the post-modern consumerist narratives. The beauty norm, particularly, brings the most problematic questions forth in the contemporary feminist (...) |
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How do teenage girls articulate sexism in an era where gender injustice has been constructed as a thing of the past? Our article addresses this question by qualitatively exploring Canadian girls’ experiences of being caught between the postfeminist belief that gender equality has been achieved and the realities of their lives in school, which include incidents of sexism in their classrooms, their social worlds, and their projected futures. This analysis takes place in relation to two celebratory postfeminist narratives: Girl Power, (...) |
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Stories and images of successful career women and support for women’s advancement in working life have become hallmarks of contemporary postfeminist media culture, and especially of women’s magazines such as Cosmopolitan. While in previous research these features have been seen as signs for a new, popular feminism, more recently they have also been connected to the growing hegemony of neoliberal governance, a mode of power that ultimately aims at the economization of the social and is fundamentally exercised in and through (...) |
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Since the start of the new millennium in the UK, a range of new feminist activities – national networks, issue-specific campaigns, local groups, festivals, magazines and blogs – have been formed by a new constituency of mostly younger women and men. These new feminist activities, which we term ‘third-wave’ feminism, have emerged in a ‘post-feminist’ context, in which feminism is considered dead or unnecessary, and where younger feminists, if represented at all, are often dismissed as insufficiently political. Representations of North (...) |
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Early onset puberty is increasingly prevalent among girls globally according to many scientists and clinicians. In the medical and scientific literature early sexual development is described as a problem for girls and as a frightening prospect for parents. News media and popular environmentalist accounts amplify these figurations, raising powerful concerns about the sexual predation of early developing girls by men and boys and the loss of childhood innocence. In this article the author frames one feminist approach to early puberty, arguing (...) |
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The Nike Foundation’s flagship corporate social responsibility campaign, ‘The Girl Effect’, has generated support for targeted investments in adolescent girls as the ‘key’ economic development in the global south. As a representational regime, the campaign is an example of an increasingly hegemonic discourse of global girl power via formal education. In an era of ‘sexualisation moral panic’ regarding representations of contemporary young female sexual subjectivities in the global north, this article considers ideological figurings of adolescent female sexual embodiment in the (...) |
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Whereas much has been written about migrants’ visibility, the multiple and complex layers of migrants’ invisibility invite further exploration. Migrants’ in/visibility is not clear-cut: it differs across various locations and, as such, demands a comparative, intersectional analysis. This paper seeks to explore it by investigating how recent migrants make sense of their own appearance, as well as those of others they encounter in their new places of residence. Specifically, I inquire into the notion of femininity as it is performed and (...) |
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With the publication of Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead, popular media debates about gender equality gained additional fuel. However, the popularisation of feminist discourses in digital media has not brought substantial political change. In this article, I demonstrate how famous working mothers like Sandberg and Tina Fey provide accounts of their difficulties with identifying as ‘women who have it all’, although they are often perceived in such terms. I propose the framework of affective (...) |
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The multimodal nature of web pages enables them to interweave text, images, colour and other graphical material to create discursive contexts which may be difficult to identify or challenge. Multimodal discourse analysis provides a tool for deconstructing such websites. This paper examines websites that promote the growing practice of female genital cosmetic surgery, in particular labial reduction or labiaplasty. We examine the ways in which four Australian cosmetic surgery websites normalise unnecessary surgical intervention. From our multimodal critical discourse analysis, three (...) |
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This article explores shifts in feminist and postfeminist discourse on sexuality using two influential novels about women’s sexual agency and empowerment as a case in point. The first novel, Häutungen [Shedding], appeared in the mid-1970s at the peak of the New German Women’s Movement and went on to become one of the most important feminist fictional texts. The second novel, Feuchtgebiete [Wetlands] was published in 2008 in the wake of what has been called postfeminism. Both books are discovery narratives about (...) |
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Drawing on empirical research from two focus groups, this article investigates the narratives and discourses that emerged around pregnancy, technology, birth and motherhood. In so doing, the article engages in some long-standing debates within feminism around embodied and maternal subjectivity, agency and identity. Seen here, the focus groups serve initially to remind us of the pervasiveness of gender inequality and the continual ambiguity of, and anxieties around, maternal subjectivity. The focus groups reconfigure these issues through a technological lens, which in (...) |
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Drawing on feminist and queer epistemologies, this article is concerned with the post-feminist media’s construction of girls’ sexual subjecthood. Broadly defined as a biopolitical ideal, post-feminism is here related to a set of principles of the neoliberal art of government. It will be argued that these principles ethically sustain the exponential mainstreaming of a post-feminist hermeneutics of adolescence and its programme of governmentality. The article also links post-feminism to a particular methodology of subjectification, ultimately locating its hermeneutics of adolescence within (...) |
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Miley Cyrus has increasingly occupied debates at the centre of feminist engagements with popular culture. Evoking concerns around young women and ‘sexualisation’, Cyrus emerges as a convergent signifier of sexualised media content and the girl-at-risk. As Cyrus is repeatedly invoked in these debates, she comes to function as the bad object of young femininity. Arguing, however, that Cyrus troubles the sexualisation thesis in the provocations of her creative practice, I suggest that this contested media figure exceeds the frames through which (...) |
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