Bhāvanā, “bringing into being,” is one of Mīmāṃsā’s hallmark concepts. It connects text and action in a single structure of meaning. This conjunction was crucially important to Mīmāṃsā’s own interpretive enterprise, and functioned— controversially but influentially—in a broader theory of language. The goal of this paper is to outline bhāvanā’s major contours as it is developed by Kumārilabhaṭṭa and some his followers (Maṇḍanamiśra, Pārthasārathimiśra, Someśvarabhaṭṭa, Khaṇḍadeva, and Āpadeva) and to examine some of the arguments they marshaled in support of it. (...) Bhāvanā is shown to open up, for these Mīmāṃsakas, an understanding of the “deep structure” of Vedic injunctions and the vocabulary for systematically representing it; it accounts for both what people do when they perform an action that is enjoined (ārthī bhāvanā) and what the injunction itself does when it motivates people to performance (śābdī bhāvanā). Bhāvanā has resonances with, and relevance to, contemporary discussions of the nexus of language, understanding, and action, and its value as a carefully-elaborated concept of hermeneutical significance should not be overlooked. (shrink)