With the introduction/start of Horizon Europe, the European Commission made gender equality plans a basic requirement for participation in its research framework programme. Not all institutions have adopted the GEP – some have done so only partially – however, the document represents an attempt to pursue gender equality in different areas. The GEP at the academic level may represent an attempt to apply the vulnerability paradigm to contexts. In accordance with the purpose of the GEP, the analysis of language becomes (...) central, especially in its performative and reiterative key of discriminatory patterns. Reflecting on communication opens the possibility of counteracting stereotypes and creating equal environments through, for example, the creation of specific vademecums. Therefore, using the theoretical lenses of vulnerability and language, a reflection on the opportunities offered by the adoption of GEP is made. (shrink)