This article contends that Ayn Rand 's version of virtue ethics can supply a powerful foundation for operating a successful business. Rand 's Objectivist virtues can provide an underpinning for a firm's long-term sustainable success, as well as for the flourishing and happiness of its employees. In order to attain a company's goals, values, and purpose, these virtues need to be integrated with the firm's culture and climate. The Objectivist virtues can supply an integrated framework for employees' decisions and actions. (...) Leaders are encouraged to link these virtues to the survival and success of both the firm and its employees. (shrink)