The growing consumerism has its opponents. Among these are environmental activists within the freegan subculture. The goal of the study is to describe how freegans construct and practice non-consumerism. The qualitative research on the freegan subculture was conducted in Brno, the Czech Republic. Two main categories were identified. Each category is conceptualized as a “picture of non-consumerism”, showing how freegans construct and practice non-consumerism. “Individual modesty” is an inward non-consumerist strategy, aimed at the individual life careers of the subculture members, (...) while “agents of social change” is an outward strategy, aimed at the general public and endeavouring to reduce consumerism in society. (shrink)

In traditional ethnographies, it is customarily assumed that the field researcher is an outsider who seeks to acquire an insider’s understanding of the social world being investigated. While conducting field research projects on education and tourism in Trinidad (West Indies) we found that the standard distinction between insider and outsider became problematic for us. Our experiences can be understood in terms of two competing conceptions of fieldwork. One, rooted in classical ethnography, views fieldwork as a process whereby the researcher learns (...) to translate the cultural practices of a little-known or misunderstood group into terms understandable to the ethnographic audience. The other, growing out of the institutional ethnography approach pioneered by Dorothy E. Smith, views fieldwork as a process of mapping the relations that govern an institutional complex. In the latter approach, local experiences provide the point of departure for exploring a wider set of social arrangements. In this article, we treat our own fieldwork experiences as points of departure for a reflexive examination of this alternative ethnographic strategy. (shrink)