In this paper, we deal with the issue of how it is possible for pretending children to engage in exploratory performances and entertain alternative states of affairs. We question the approach according to which pretenders must be capable of counterfactual reasoning. Instead, we follow an alternative action-based framework on cognition and thus pretense, which argues for a much more profound role of the context of play than the questioned Counterfactual Thinking Approach to Pretense (CTAP). First, we motivate this shift in (...) theoretical perspective by critiquing CTAP and providing arguments in favor of the action-based alternative we endorse. Then, we demonstrate that the action-based framework allows for a fruitful analysis of pretense in terms of its context rather than (solely) mind-internal processes. This paper proposes that (1) thematic play-frames enable unusual manipulations with objects and words, and invite dynamic interactions between players who can discover new possibilities for action and communication, as well as that (2) pretense contexts understood generally as opposed to non-pretense contexts have selected features—specifically the adults’ approval of playing with cultural norms, the looseness of constraints, and the lack of particular goals leading to children’s positive feelings—that are genuinely conducive to play explorations. Finally, we discuss other contexts of possibilities, as well as the educational prospects of particular context-to-context transmissions. (shrink)