Switch to: References

Add citations

You must login to add citations.
  1. (1 other version)An ethical evaluation of product placement: a deceptive practice?Chris Hackley, Rungpaka Amy Tiwsakul & Lutz Preuss - 2008 - Business Ethics: A European Review 17 (2):109-120.
    Product placement, the practice of placing brands into non‐advertising media, is a growing marketing phenomenon, which has received relatively little attention from business ethicists. Such attention is timely because the UK regulatory framework for television product placement is under review at the time of writing. In this paper, we seek to locate product placement in relation to traditional frameworks of marketing ethics. We suggest that this location is problematic because product placement is a form of marketing communication in which the (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation  
  • (1 other version)Discourse Theory and Business Ethics. The Case of Bankers' Conceptualizations of Customers.Gjalt De Graaf - 2001 - Journal of Business Ethics 31 (4):299 - 319.
    Within discourse theory, language is seen as constitutive of reality. Furthermore, facts and values are viewed as inseparable. This has consequences for business ethics. In this paper the relationship between discourse theory and business ethics is discussed. Both the descriptive and prescriptive aspects of business ethics are taken into account. Furthermore, an example of an empirical study is presented. A discourse analysis is concluded to answer the questions of how bankers in Holland conceptualize and thus treat their customers and whether (...)
    Download  
     
    Export citation  
     
    Bookmark   4 citations  
  • Discourse and descriptive business ethics.Gjalt De Graaf - 2006 - Business Ethics, the Environment and Responsibility 15 (3):246–258.
    Download  
     
    Export citation  
     
    Bookmark   6 citations  
  • (1 other version)An ethical evaluation of product placement: A deceptive practice?Chris Hackley, Rungpaka Amy Tiwsakul & Lutz Preuss - 2008 - Business Ethics, the Environment and Responsibility 17 (2):109–120.
    Product placement, the practice of placing brands into non‐advertising media, is a growing marketing phenomenon, which has received relatively little attention from business ethicists. Such attention is timely because the UK regulatory framework for television product placement is under review at the time of writing. In this paper, we seek to locate product placement in relation to traditional frameworks of marketing ethics. We suggest that this location is problematic because product placement is a form of marketing communication in which the (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation