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  1. Google and Facebook Vs Rawls and Lao-Tzu: How Silicon Valley’s Utilitarianism and Confucianism Are Bad for Internet Ethics.Morten Bay - 2020 - AoIR 2020: The 21th Annual Conference of the Association of Internet Researchers.
    The proposed paper presents an argument in favor of a Rawlsian approach to ethics for Internet technology companies (den Hoven & Rooksby, 2008; Hoffman, 2017). Ethics statements from such companies are analyzed and shown to be utilitarian and teleological in nature, and therefore in opposition to Rawls’ theories of justice and fairness. The statements are also shown to have traits in common with Confucian virtue ethics (Ames, 2011; Nylan, 2008).
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  • “Don’t Be Evil” and Beyond for High Tech Organizations: Ethical Statements and Mottos (and Responsibility).Jo Ann Oravec (ed.) - 2018 - IGI Global.
    Societal pressures on high tech organizations to define and disseminate their ethical stances are increasing as the influences of the technologies involved expand. Many Internet-based businesses have emerged in the past decades; growing numbers of them have developed some kind of moral declaration in the form of mottos or ethical statements. For example, the corporate motto “don’t be evil” (often linked with Google/Alphabet) has generated considerable controversy about social and cultural impacts of search engines. After addressing the origins of these (...)
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  • Social networks, the 2016 US presidential election, and Kantian ethics: applying the categorical imperative to Cambridge Analytica’s behavioral microtargeting.Ken Ward - 2018 - Journal of Media Ethics 33 (3):133-148.
    ABSTRACTThe 2016 US presidential election witnessed the development of ethically dubious methods of political persuasion built and executed on social networking sites. The following analyzes the ethics of behavioral microtargeting practices such as those of Cambridge Analytica, a company that claims to have played a central role in Donald Trump’s successful candidacy through its use of social networking sites such as Facebook. After describing Cambridge Analytica’s method of data manipulation and identifying several threats to individual autonomy posed by such practices, (...)
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  • Four challenges to Confucian virtue ethics in technology.Morten Bay - 2021 - Journal of Information, Communication and Ethics in Society 19 (3):358-373.
    PurposeAs interest in technology ethics is increasing, so is the interest in bringing schools of ethics from non-Western philosophical traditions to the field, particularly when it comes to information and communication technology. In light of this development and recent publications that result from it, this paper aims to present responds critically to recent work on Confucian virtue ethics (CVE) and technology.Design/methodology/approachFour critiques are presented as theoretical challenges to CVE in technology, claiming that current literature insufficiently addresses: overall applicability, collective ethics (...)
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