Semantic gaps between physical and mental discourse include the 'explanatory', 'epistemic' (Black-and-White Mary), and 'suppositional' (zombies) gaps; protosemantics is concerned with what is fundamental to meaning. Our tradition presupposes a truth-based protosemantics, with disastrous consequences for interpreting the semantic gaps: nonphysicalism, epiphenomenalism, separatism. Fortunately, an endorsement-based protosemantics, recentering meaning from the world to the mind, is technically viable, intuitively more plausible, and empirically more adequate. But, of present significance, it makes room for interpreting mental discourse as expressing simulations: this blocks (...) the disastrous consequences; and, as a bonus, accommodates hitherto anomalous asymmetries among the various semantic gaps. (shrink)