Metaethical realists disagree about the nature of normative properties. Naturalists think that they are ordinary natural properties: causally efficacious, a posteriori knowable, and usable in the best explanations of natural and social sciences. Non-naturalist realists, in contrast, argue that they are sui generis: causally inert, a priori knowable and not a part of the subject matter of sciences. It has been assumed so far that naturalists can explain causally how the normative predicates manage to refer to normative properties, whereas non-naturalists (...) are unable to provide equally satisfactory metasemantic explanations. This article first describes how the previous non-naturalist accounts of reference fail to tell us how the normative predicates could have come to refer to the non-natural properties rather than to the natural ones. I will then use the so-called qua-problem to show how the causal theories of reference of naturalists also fail to fix the reference of normative predicates to unique natural properties. Finally, I will suggest that, just as naturalists need to rely on the non-causal mechanism of reference magnetism to solve the previous problem, non-naturalists, too, can rely on the very same idea to respond to the pressing metasemantic challenges that they face concerning reference. (shrink)