The article discusses the role and importance of storytelling in the context of creating and maintaining organisational culture in the healthcare sector. Medical institutions are constantly solving complex tasks related to the provision of high-quality medical care and interaction with patients and staff. In this regard, storytelling is an important tool, aimed at strengthening cultural values and adjusting goals. The study examines the nature of organisational culture, its main components and culture, its main components and the peculiarities of its formation (...) and maintenance in medical institutions. Organisational culture affects all aspects of business processes and is an important element of corporate identity, in particular in the healthcare sector. healthcare. The authors determine that storytelling as a communication tool has become an important part of business communication and management in recent decades part of business communication and management practice in recent decades. Storytelling can be used to form common values and create meaningful narratives that promote cultural change and support the organisational organisational identity of healthcare facilities. Stories in healthcare facilities reveal the specifics and uniqueness of the organisation, help to distinguish it from competitors from competitors and create a competitive advantage in the market. They form the organisation’s identity and the loyalty of employees and customers. Storytelling has an impact on on the organisational culture of a medical institution, promotes stability and highlights the unique character of the organisation character of the organisation; it allows to form values, beliefs and needs of of employees based on the institution’s mission. Storytelling is important for understanding medical discourse and the system of narratives in healthcare organisations. It supports or discredits official narratives or discredit them, depending on the perception of stakeholders. It is important that storytelling in healthcare facilities is accessible to all stakeholders and promote internal identification and loyalty to the institution. Thus, storytelling is an essential tool for building and maintaining organisational culture in healthcare facilities, helping to create a unique identity and competitive advantage. The article aims to stimulating discussion of the experience of using storytelling and further research of this important aspect of management in the healthcare sector. of healthcare enterprises. (shrink)

"Challenges and Issues of Modern Science" serve as an in-depth exploration of contemporary trends, sustainable development initiatives, and global concerns within the realm of scientific inquiry. The papers represent a collaborative effort by experts, researchers, and practitioners from various disciplines to address the multifaceted challenges facing modern science. Through in-depth analysis, empirical studies, and theoretical frameworks, the contributions in these proceedings aim to shed light on emerging trends, propose innovative solutions, and foster dialogue on critical issues shaping the future of (...) science and technology. By encapsulating the latest research findings and insights, the proceedings serve as a valuable resource for scholars, policymakers, and industry professionals, contributing to the advancement of knowledge and the sustainable development of our global community. Scope covers a wide range of topics and disciplines related to modern science. It includes but is not limited to Aerospace Vehicles, Engines, Energy, and Thermotechnics, Innovative Technologies in Mechanical Engineering, Structural and Functional Materials, Integrated Automation Technologies and Robotics, Control Systems, Telecommunications and Navigation, Information Technology and Cybersecurity, Project Management and Leadership, and Ecology, industrial, and environmental safety. The journal welcomes empirical studies, theoretical frameworks, and practical applications that contribute to the understanding and resolution of challenges in contemporary science. (shrink)