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  1. Stance and metaphor: Mapping changing representations of (organizational) identity.Lisa J. McEntee-Atalianis - 2013 - Discourse and Communication 7 (3):319-340.
    This article illustrates how metaphor is used as a stance-taking resource and strategy to indirectly index enduring and changing representations of organizational identity through an analysis of speeches delivered by consecutive Secretary Generals of an agency of the United Nations. Drawing on Bucholtz and Hall’s framework of identity, and recent research on stance, it illustrates how metaphor marks attitudes and orientations to context, propositions and social and political structures/relationships. The analysis highlights similarities in the depiction of the organization over two (...)
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