This article illustrates how metaphor is used as a stance-taking resource and strategy to indirectly index enduring and changing representations of organizational identity through an analysis of speeches delivered by consecutive Secretary Generals of an agency of the United Nations. Drawing on Bucholtz and Hall’s framework of identity, and recent research on stance, it illustrates how metaphor marks attitudes and orientations to context, propositions and social and political structures/relationships. The analysis highlights similarities in the depiction of the organization over two (...) terms of office, but also reveals differences in identity positioning and inter-subjective framing. Particular metaphorical scenarios and mappings are used rhetorically to strengthen subject positions and alignments, and mark evaluations, supporting Du Bois’s theory of stance as a ‘triune’ act. It is argued that a combined analysis of stance and metaphor provides an important framework and instrument for further research on identity construction, especially in organizational and political discourse. Moreover, the theory of stance can be further enhanced through an investigation of metaphorical mappings. (shrink)

Singapore's recent decision to legalize casinos raises questions such as the following: How does the state address the relationship between the neoliberal values that rationalize the legalization of casinos, on the one hand, and the more locally established ideologies of pragmatism, communitarianism, and multiracialism, on the other? And since the state wants to encourage gambling among foreigners but not locals, how does it employ techniques of governing – such as the demarcation of zones and subject categories – to regulate gambling? (...) To answer these questions, this paper analyzes a major speech by the prime minister where he discusses the decision to legalize casinos. By focussing on the stances adopted in the speech, the paper shows how the state attempts to allocate responsibility for the various potential implications of legalizing casinos. (shrink)

Blogs, which can be written and read by anyone with a computer and an internet connection, would seem to expand the possibilities for engagement in public sphere debates. Indeed, blogs are full of the kind of vocabulary that suggests intense discussion. However, a closer look at the way this vocabulary is used in context suggests that the main concern of writers is self-presentation, positioning themselves in a crowded forum, in what has been called stance-taking. When writers mark their stances, for (...) instance by saying I think, they enact different ways of signalling a relation to others, marking disagreement, enacting surprise, and ironicising previous contributions. All these moves are ways of presenting one's own contribution as distinctive, showing one's entitlement to a position. In this paper, I use concordance tools to identify strings that are very frequent in a corpus of blogs, relative to a general corpus of written texts, focus on those relatively frequent words that mark stance and analyse these markers in context. I argue that the prominence of stance-taking indicates the priority of individual positioning over collective and deliberative discussion. (shrink)