Visual masking of primes lowers prime visibility but spares processing of primes as reflected in prime–target congruence and prime–response compatibility effects. However, the question is how to appropriately measure prime visibility. Here, we tested the influence of three procedural variables on prime visibility measures: prime–target similarity, prime–response similarity, and the variability of prime–response mappings. Our results show that a low prime–target similarity is a favorable condition for a prime visibility measure because it increases the sensitivity of this measure in comparison (...) to a high prime–target similarity. (shrink)

Masked stimuli can affect the preparation of a motor response to subsequently presented target stimuli. Under some conditions, reactions to the main stimulus can be facilitated or inhibited when preceded by a compatible prime . In the majority of studies in which inverse priming was demonstrated arrows pointing left or right were used as prime and targets. There is, however, evidence that arrows are special overlearned stimuli which are processed in a favorable way. Here we report three experiments designated to (...) test whether the “arrowness” of primes/targets is a sufficient condition for inverse priming. The results clearly show that although inverse priming appeared when non-arrow shapes were used, the magnitude of the priming effect was larger with arrows. The possible reasons for this effect are discussed. (shrink)

According to the concept of direct parameter specification, nonconsciously registered information can be processed to the extent that it matches currently active intentions of a person. This prediction was tested and confirmed in the current study. Masked visual information provided by peripheral cues led to reaction time effects only if the information specified one of the required responses . Information delivered by the same masked cues that did not match the intentions was not used. However, the same information influenced RT (...) if it was provided by visible cues . The results suggest that the processing of nonconsciously registered information is flexible because it is susceptible to the changing intentions of a person. Yet, these processes are apparently restricted, as nonconsciously registered information cannot be used as easily for purposes not corresponding to the currently active intentions as better visible information. (shrink)

Visual targets which follow a prime stimulus and a mask can be identified faster when they are incompatible rather than compatible with the prime . According to the self-inhibition hypothesis, the initial activation of the motor response is elicited by the prime based on its identity. This activation leads to benefits for compatible trials and costs for incompatible trials. This motor activation is followed by an inhibition phase, leading to an NCE if perceptual evidence of the prime is immediately removed (...) by the mask. The object-updating and mask-triggered inhibition hypotheses emphasize the role of the mask content . We show that the NCE may appear even if nonmasking neutral flankers are presented instead of a mask. Moreover, although with target-like flankers the NCE is larger, it occurred if flankers and targets are built from dissimilar elements. Therefore, masks/flankers can evoke an inhibition phase independently of whether or not they remove evidence for the prime and whether they are similar to the targets. (shrink)