This review-essay analyses John Beverley’s post-subalternist perspective on the intertwinement of theoretical discourse and politics – so-called Latinamericanism – in the Latin American context. This conjuncture is characterised by themarea rosada, or pink tide, of moderate leftist governments. I contend that Beverley grasps the change introduced by this trend and lucidly criticises the neoconservative, moderate, and deficient political implications of different theoretical views. This contribution notwithstanding, I argue that Beverley’s theoretical project fails effectively to conceptualise this political tide as an (...) object of theoretical inquiry: namely, to grapple with themarea rosada’s Latinamericanism as a populist political logic that simultaneously neutralises and drives socialist transformation. (shrink)