This article explores cynicism as an ethical issue associated with the blurring of content and advertising in mass media. From a communitarian perspective and adapting Hardin's (1968) metaphorical use of “commons” to the domain of broadcasting, we surveyed the attitudes of individuals toward two phenomena of media saturation (product placement and video news releases) and three constructs (cynicism directed toward government, cynicism directed toward marketers, and the individual's assessment of their marketing literacy). Respondents were highly cynical about government regulation of (...) advertising and nearly as cynical of the ability of marketer's to self-regulate. (shrink)

Citizens need accurate news to govern themselves effectively in a democratic society. Journalists argue editorial independence is necessary to ensure that the integrity of news is not compromised. However, the economic characteristics of news create conflicts between the ideal of independence and the need to pay production costs. This study analyzes those conflicts and the economic tools for resolving them. The analysis suggests ways to balance independence and economic necessity without violating mutual ethical obligations shared by journalists, audiences, and advertisers. (...) Independence, along with a good budget, tends to make for quality journalism. —Michael Wolff, The Man Who Owns the News (p. 225). (shrink)

Recent advances in moral psychology and applications of virtue science have created promising opportunities to refine theories of media practice and ethical principles. This article sets forth the theoretical foundation for a model of virtuous action among media exemplars that is multidimensional, inductive, and informed by these developments. The model draws on a range of psycho-social assessment tools to explore five key dimensions of virtuous behavior: story of the self, personality, integration of morality into the self, moral ecology, and moral (...) skills and knowledge. The model's structure is designed to strengthen the empirical basis used to make normative and predictive claims about media practice. (shrink)