In this article we argue that ideas about management are led by cognitive frameworks rooted in cultural, including intellectual, traditions. African management is part of ambiguous mental concepts. African management results from a quest for an essentialist authenticity in the framework of decolonisation. Through analysing the life and work of the Ugandan African nationalist, poet and anthropologist Okot p’Bitek (1931–1982), we argue that the concept of double consciousness as defined by W. E. B. Du Bois (1868–1963) can be used as (...) a strategy to analyse the ambiguous nature of management in Africa. Generally speaking, double or, even better, multiple consciousness could serve as an instrument of any manager (and scholar), both in Africa and outside Africa, avoiding the danger of essentialism. (shrink)