This article explores how theoretical arguments in relation to the concepts of embodiment and identity can allow one to analyse and explore the cultural and psychological significance of a contemporary set of practices of the `hallucinatory self', exemplified by members of the Hearing Voices Network. The article considers work in `critical psychology', which has largely been ignored by media and cultural theory. Through specific analysis of the ways in which a group of voice-hearers are enacting their identities outside of the (...) frameworks of the `psy' disciplines, the limits of current theories of identity will be exemplified. The article suggests that cultural and social theory must move beyond `consumption' as one of the key sites of subjectification, and begin to explore the significance of sites organized through divisions made between the normal and the abnormal. This will involve developing theories of subject formation which can adequately theorize the relations between truth, power and desire, and can pay attention to those situated practices which produce the various possibilities of experience in relation to contemporary forms of selfhood. (shrink)