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  1. Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention.Shenghong Ye, Yunxiao Liu, Suizi Gu & Haiquan Chen - 2021 - Frontiers in Psychology 11.
    With the progress of social and improvement of public awareness, the demand for enterprises to participate in a social welfare cause is increasing. A company can directly support corporate social responsibility issues through cause-related marketing approaches, for example, by donating part of the proceeds from product sales or simply by donating their products. Previous research has only discussed the impact of one of these CRM approaches on customers in one study. This research compared the effect of these two approaches on (...)
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  • Explaining Viral CSR Message Propagation in Social Media: The Role of Normative Influences.Patrick Hartmann, Paula Fernández, Vanessa Apaolaza, Martin Eisend & Clare D’Souza - 2020 - Journal of Business Ethics 173 (2):365-385.
    As companies increasingly communicate CSR initiatives through social media, viral message propagation has become a crucial prerequisite for CSR success. Evidence from two experimental studies, one based on a national representative online sample, shows that social media peers’ endorsement of a CSR message in terms of number of shares, likes and positive replies contributes to an individual’s intention to share it on the social network and thereby participate in message propagation, and that this process can be explained by normative influences (...)
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  • When Does It Pay to be Good? Moderators and Mediators in the Corporate Sustainability–Corporate Financial Performance Relationship: A Critical Review.Sylvia Grewatsch & Ingo Kleindienst - 2017 - Journal of Business Ethics 145 (2):383-416.
    In this paper, we review the literature on moderators and mediators in the corporate sustainability –corporate financial performance relationship. We provide some clarity on what has been learned so far by taking a contingency perspective on this much-researched relationship. Overall, we find that this research has made some progress in the past. However, we also find this research stream to be characterized by three major shortcomings, namely low degree of novelty, missing investment in theory building, and a lack of research (...)
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  • What Sparks Ethical Decision Making? The Interplay Between Moral Intuition and Moral Reasoning: Lessons from the Scholastic Doctrine.Lamberto Zollo, Massimiliano Matteo Pellegrini & Cristiano Ciappei - 2017 - Journal of Business Ethics 145 (4):681-700.
    Recent theories on cognitive science have stressed the significance of moral intuition as a counter to and complementary part of moral reasoning in decision making. Thus, the aim of this paper is to create an integrated framework that can account for both intuitive and reflective cognitive processes, in order to explore the antecedents of ethical decision making. To do that, we build on Scholasticism, an important medieval school of thought from which descends the main pillars of the modern Catholic social (...)
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  • Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns.Yuhosua Ryoo & WooJin Kim - forthcoming - Journal of Business Ethics:1-20.
    Governments, institutions, and brands try various intervention strategies for countering growing cyberbullying, but with questionable effectiveness. The authors use hypocrisy induction, a technique for subtly reminding consumers that they have acted contrary to their moral values, to see whether it makes consumers more willing to support brand-sponsored anti-cyberbullying CSR campaigns. Findings demonstrate that hypocrisy induction evokes varying reactions depending on regulatory focus, mediated by guilt and shame. Specifically, consumers who have a dominant promotion (prevention) focus feel guilt (shame), which motivates (...)
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  • The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective.Ling Zheng, Yunxia Zhu & Ruochen Jiang - 2019 - Journal of Business Ethics 156 (2):439-454.
    With the high frequency and intensity of worldwide disasters, cause-related marketing campaigns with sudden disasters are becoming increasingly popular. However, little is known about whether and how cause acuteness may influence consumer attitudes. This research aims to extend this research area through investigating the relationship between cause acuteness and consumer attitudes toward the product, as well as its underlying mechanism and boundary conditions. Based on a moral psychology perspective, we propose a theoretical model focusing on the mediating role of moral (...)
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  • Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices.Paolo Antonetti & Stan Maklan - 2014 - Journal of Business Ethics 124 (1):117-134.
    A significant body of research concludes that stable beliefs of perceived consumer effectiveness lead to sustainable consumption choices. Consumers who believe that their decisions can significantly affect environmental and social issues are more likely to behave sustainably. Little is known, however, about how perceived consumer effectiveness can be increased. We find that feelings of guilt and pride, activated by a single consumption episode, can regulate sustainable consumption by affecting consumers’ general perception of effectiveness. This paper demonstrates the impact that guilt (...)
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  • A Text Mining-Based Review of Cause-Related Marketing Literature.João Guerreiro, Paulo Rita & Duarte Trigueiros - 2016 - Journal of Business Ethics 139 (1):111-128.
    Cause-related marketing has risen to become a popular strategy to increase business value through profit-motivated giving. Despite the growing number of articles published in the last decade, no comprehensive analysis of the most discussed constructs of cause-related marketing is available. This paper uses an advanced Text Mining methodology to conduct a comprehensive analysis of 246 articles published in 40 different journals between 1988 and 2013 on the subject of cause-related marketing. Text Mining also allows quantitative analyses to be performed on (...)
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  • Valuation Effect of Emotionality in Corporate Philanthropy.Anh Dang & Trung Nguyen - 2020 - Journal of Business Ethics 173 (1):47-67.
    Despite receiving a great deal of research attention, the effect of corporate philanthropy on shareholder value remains inconclusive. To address this issue, the present paper examines emotionality as an important factor based on which investors infer about the firm’s motive as well as the beneficiary’s worthiness and react accordingly. Consistent with attribution theory, our event study shows that announcements with more emotional expressions are associated with higher cumulative abnormal stock returns and the effect is stronger when investor attention is greater. (...)
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  • When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context.Yanyan Chen & Dirk C. Moosmayer - 2018 - Journal of Business Ethics 161 (3):551-572.
    Guilt appeals have been found effective in stimulating ethical consumption behaviors in western cultures. However, studies performed in Confucian cultural contexts have found contradictory results. We aim to investigate the inconclusive results of research on guilt and ethical consumption and to explain the inconsistencies. We aim to better understand the influence of guilt on ethical consumption in a Chinese Confucian context and to explore the culturally relevant individual-level concept of interdependent self-construal as a moderator. We build our argument on the (...)
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  • The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption.Lamberto Zollo - 2020 - Journal of Business Ethics 168 (2):295-313.
    Literature on consumers’ ethical decision making is rooted in a rationalist perspective that emphasizes the role of moral reasoning. However, the view of ethical consumption as a thorough rational and conscious process fails to capture important elements of human cognition, such as emotions and intuitions. Based on moral psychology and microsociology, this paper proposes a holistic and integrated framework showing how emotive and intuitive information processing may foster ethical consumption at individual and social levels. The model builds on social intuitionism (...)
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  • Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing.Chun-Tuan Chang & Zhao-Hong Cheng - 2015 - Journal of Business Ethics 127 (2):337-350.
    Donating money to a charity based on consumer purchase is referred to as cause-related marketing . In this research, we profile consumer psychographics for skepticism toward advertising in a CRM context. To be specific, this study investigates whether and how psychological antecedents and gender differences influence consumer skepticism toward advertising. An empirical study was conducted with 291 participants. Structural equation modeling was employed for hypothesis testing. The results suggest that a utilitarian orientation and an individualistic mindset are positively related to (...)
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  • Unpacking the Unethical Gift: Gift Experience and Unethicality Assessment.Marta Pizzetti, Peter Seele & Michael Gibbert - 2019 - Ethics and Behavior 29 (5):359-381.
    This research investigates how contextual factors affect unethicality assessment of products. The research is conducted in the context of gifts and compares interpersonal gifts and self-gifts by examining individuals’ reactions in front of unethical gifts. Five experiments investigate how individuals assess product unethicality differently, depending on the source of the gift, being the Self or a gifter. This research employs attribution theory to explain the differences between IGs and SGs and identify psychological distance as a boundary condition for the effect.
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  • Disgusted or Happy, It is not so Bad: Emotional Mini-Max in Unethical Judgments.Karen Page Winterich, Andrea C. Morales & Vikas Mittal - 2015 - Journal of Business Ethics 130 (2):343-360.
    Although prior work on ethical decision-making has examined the direct impact of magnitude of consequences as well as the direct impact of emotions on ethical judgments, the current research examines the interaction of these two constructs. Building on previous research finding disgust to have a varying impact on ethical judgments depending on the specific behavior being evaluated, we investigate how disgust, as well as happiness and sadness, moderates the effect of magnitude of consequences on an individual’s judgments of another person’s (...)
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  • Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis.Xiaojun Fan, Nianqi Deng, Yi Qian & Xuebing Dong - 2020 - Journal of Business Ethics 175 (2):339-360.
    In its three decades of development, many constructs of cause-related marketing have been tested from different perspectives and in varied contexts. However, there has not yet been an integrated empirical study. Reviewing 162 studies from 117 articles, we constructed a framework of meta-analysis and identified 20 constructs. Among these, 13 are antecedents that can be grouped into three components: consumer-related traits, execution-related factors, and product-related traits, while three mediators and four consequences are used to measure the effectiveness of cause-related marketing. (...)
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  • Ethics Versus Outcomes: Managerial Responses to Incentive-Driven and Goal-Induced Employee Behavior.Gary M. Fleischman, Eric N. Johnson, Kenton B. Walker & Sean R. Valentine - 2019 - Journal of Business Ethics 158 (4):951-967.
    Management plays an important role in reinforcing ethics in organizations. To support this aim, managers must use incentive and goal programs in ethical ways. This study examines experimentally the potential ethical costs associated with incentive-driven and goal-induced employee behavior from a managerial perspective. In a quasi-experimental setting, 243 MBA students with significant professional work experience evaluated a hypothetical employee’s ethical behavior under incentive pay systems modeled on a business case. In the role of the employee’s manager, participants evaluated the ethicality (...)
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  • A path to altruism: Investigating the effects of brand origin and message explicitness in CR‐M campaigns.Hongjoo Woo, Michelle Lynn Childs & Seeun Kim - 2020 - Business Ethics: A European Review 29 (3):617-628.
    Business Ethics: A European Review, EarlyView.
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