- Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention.Shenghong Ye, Yunxiao Liu, Suizi Gu & Haiquan Chen - 2021 - Frontiers in Psychology 11.details
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Explaining Viral CSR Message Propagation in Social Media: The Role of Normative Influences.Patrick Hartmann, Paula Fernández, Vanessa Apaolaza, Martin Eisend & Clare D’Souza - 2020 - Journal of Business Ethics 173 (2):365-385.details
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When Does It Pay to be Good? Moderators and Mediators in the Corporate Sustainability–Corporate Financial Performance Relationship: A Critical Review.Sylvia Grewatsch & Ingo Kleindienst - 2017 - Journal of Business Ethics 145 (2):383-416.details
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What Sparks Ethical Decision Making? The Interplay Between Moral Intuition and Moral Reasoning: Lessons from the Scholastic Doctrine.Lamberto Zollo, Massimiliano Matteo Pellegrini & Cristiano Ciappei - 2017 - Journal of Business Ethics 145 (4):681-700.details
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Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns.Yuhosua Ryoo & WooJin Kim - forthcoming - Journal of Business Ethics:1-20.details
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The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective.Ling Zheng, Yunxia Zhu & Ruochen Jiang - 2019 - Journal of Business Ethics 156 (2):439-454.details
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Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices.Paolo Antonetti & Stan Maklan - 2014 - Journal of Business Ethics 124 (1):117-134.details
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A Text Mining-Based Review of Cause-Related Marketing Literature.João Guerreiro, Paulo Rita & Duarte Trigueiros - 2016 - Journal of Business Ethics 139 (1):111-128.details
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Valuation Effect of Emotionality in Corporate Philanthropy.Anh Dang & Trung Nguyen - 2020 - Journal of Business Ethics 173 (1):47-67.details
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When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context.Yanyan Chen & Dirk C. Moosmayer - 2018 - Journal of Business Ethics 161 (3):551-572.details
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The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption.Lamberto Zollo - 2020 - Journal of Business Ethics 168 (2):295-313.details
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Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing.Chun-Tuan Chang & Zhao-Hong Cheng - 2015 - Journal of Business Ethics 127 (2):337-350.details
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Unpacking the Unethical Gift: Gift Experience and Unethicality Assessment.Marta Pizzetti, Peter Seele & Michael Gibbert - 2019 - Ethics and Behavior 29 (5):359-381.details
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Disgusted or Happy, It is not so Bad: Emotional Mini-Max in Unethical Judgments.Karen Page Winterich, Andrea C. Morales & Vikas Mittal - 2015 - Journal of Business Ethics 130 (2):343-360.details
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Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis.Xiaojun Fan, Nianqi Deng, Yi Qian & Xuebing Dong - 2020 - Journal of Business Ethics 175 (2):339-360.details
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Ethics Versus Outcomes: Managerial Responses to Incentive-Driven and Goal-Induced Employee Behavior.Gary M. Fleischman, Eric N. Johnson, Kenton B. Walker & Sean R. Valentine - 2019 - Journal of Business Ethics 158 (4):951-967.details
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A path to altruism: Investigating the effects of brand origin and message explicitness in CR‐M campaigns.Hongjoo Woo, Michelle Lynn Childs & Seeun Kim - 2020 - Business Ethics: A European Review 29 (3):617-628.details
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