Recent work on multimodal argumentation has explored facets of argumentation which have no obvious analogue in the written arguments which were emphasized in traditional accounts of argument. One of these facets is prosody: the structure and quality of the sound of spoken language. Prosodic features include pitch, temporal structure, pronunciation, loudness and voice quality, rhythm, emphasis and accent. In this paper, we explore the ways that prosodic features may be invoked in arguing.

IntroductionIf we were to identify the beginning of the study of visual argumentation, we would have to choose 1996 as the starting point. This was the year that Leo Groarke published “Logic, art and argument” in Informal logic, and it was the year that he and David Birdsell co-edited a special double issue of Argumentation and Advocacy on visual argumentation . Among other papers, the issue included Anthony Blair’s “The possibility and actuality of visual arguments”. It was also the year (...) that Gail J. Chryslee, Sonja K. Foss and Arthur L. Ranney published their short text on “The construction of claims in visual argumentation” , stating that even though theorists may know a great deal about the process of argumentation, “virtually none of this knowledge is applicable to visual argumentation […] because of the properties that distinguish visual imagery from discursive symbols” .Texts on visual rhetoric have been written as far back as the early 1980s, .. (shrink)

Before photography went digital and camera phones accompanied people most everywhere, Pierre Bourdieu observed in 1965 that photography had become a "middle-brow art". "How and why," he asked, "is the practice of photography predisposed to a diffusion so wide that there are few households, at least in towns, which do not possess a camera?". Novel at the time, the question has been superseded today. Estimates indicate that 1.27 trillion new photographs will be taken in 2017. That amounts to an ambient (...) symphony of over forty thousand clicking shutters per second. That means the human population will take three times more photographs in one year than there are stars in the Milky Way.... (shrink)

This brief editorial considers a special issue of Argumentation edited by Jens Kjeldsen on visual, multimodal argumentation. It provides a commentary on important advances on interpretative problems such as the propositionality of argument, the reducibility of images to words, whether argument products are primarily cognitive artifacts, and the nature of a modality of argument. Concerning the project of argument appraisal, it considers whether visual arguments call for a revision of our normative, evaluative apparatus.

According to a dialectical approach to argumentation, a single argument can be seen as a dialogical "Why? Because!" sequence. Does this also apply to multimodal arguments? This paper focuses on multimodal arguments with a predominantly visual character and shows that dialogues are helpful for identifying and reconstructing arguments in multimodal communication. To include nonverbal arguments in dialectical argumentation theory, it is proposed to regard dialogue as mode-fluid. The account of multimodal argument as dialogue will be compared with Champagne and Pietarinen’s (...) account of visual argument as movement. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 69-94.

This paper discusses how an understanding of Jung's psychological types is important for the relevance of Gilbert's multi-modal argumentation theory. Moreover, it highlights how the types have been confirmed by contemporary neuroscience and cognitive psychology. Based on Gilbert's approach, I extend multi-modal argumentation to the area of legal argumentation. It seems that when we leave behind the traditional fortress of “logical” legal argumentation, we "discover" alternate modes that have always been present, concealed in the theoretically underestimated rhetorical skills of arguers.