This paper aims to analyse a set of communicative events within the service encounter genre in tourism and leisure interdiscursive domains as displayed in course books on professional communication in English (commonly pointing to ESP). These supposedly replicate interaction in real life settings. Therefore, it is relevant to uncover the ways authentic interactions can be interpreted in the pedagogical setting of workplace conversation from a discursive and pragmatic perspective. More specifically, this empirical and exploratory study discusses ways of improving rapport (...) management skills in interpersonal and intercultural communication, in general, and in professional interaction, in particular, in a selection of excerpts on greeting / asking for info exchanges. The study uncovers participants’ possible co-constructions of civility and politeness strategies in naturally occurring classroom discourse supported by course materials in English for glocal communication across segments in the tourism domain as object of this study. (shrink)

As a part of religious discourse, Christian sermons are a “…persuasive discourse par excellence”. This is more pronounced in the Christian Prosperity Gospel, a system of thought and belief in which preachers The word preacher and speaker are used interchangeably in this paper. attempt to convince audiences to donate to their churches with the expectation that God will reward them with health and wealth. Previous research shows that the use of metaphors and metonymies pervade CPG sermons but an explanation on (...) the mechanisms through which they persuade is rarer. With this in mind and viewing CPG sermons from their persuasive angle; this paper sets out to investigate how metaphors and metonymies are used for persuasion purposes in televised sermons presented in the Gĩkũyũ language Gĩkũyũ is the language of the Agĩkũyũ who are largely found in central Kenya as well as in some other parts of the country. It is a Bantu language classified as a Zone E language by Guthrie. According to the 2019, Population and Housing Census, the gĩkũyũ is the largest tribe in Kenya at 8,148,668 individuals. The community has dominated in televangelism but the position is changing due to the proliferation of many vernacular television stations.. The data is drawn from authentic televised sermons. The findings indicate that metaphors and metonymies engender persuasion in sermons by affecting the perceived altruism and trustworthiness of a speaker in a sermon. This is done by means of manipulating various forms of distance suggested in the Media Proximization Approach. Metaphor is found to affect the axiological, epistemic, temporal and emotional distances while metonymy affects the axiological and spatial distances to activate certain pragmatic presuppositions which make them persuasive in a covert way. (shrink)

Au cœur des interactions, les pronoms personnels tiennent une place déjà largement analysée en linguistique, particulièrement pour ce qui concerne les interactions numériques. C’est dans cette perspective que se situe cet article, qui a pour objet l’étude d’un chat de prévention au suicide, et plus particulièrement des interactions entre appelants en détresse et écoutants bénévoles. Notre étude s’attache à analyser la place singulière du pronom nous au sein de ce corpus, afin d’en saisir les particularités et les fonctions, dans le (...) contexte spécifique de la prévention au suicide ; dans cette optique, nous accordons une importance spécifique au nous de distanciation, dans une logique d’analyse de discours socialement située. (shrink)

The cross-cultural study of the words defining social values are of particular importance in interdisciplinary contexts, as the knowledge of their culture-specific semantic as well as discursive characteristics contributes to a better understanding of how people think and act in a society. The paper focuses on the English lexeme tolerance and its translation equivalents in Russian and Serbian. It aims to specify linguacultural characterizations of the notion of tolerance in British, Russian and Serbian cultures. The data were taken from dictionaries, (...) British National Corpus (BNC), Russian National Corpus (RNC), Corpus of Contemporary Serbian (SrpKor), as well as media and Internet resources. The combined methodology (pragma-semantic, discourse and lingua-cultural analysis) enabled us to reveal that the dictionary equivalents of the English lexeme tolerance are not complete, but partial. The findings show that in Russian and Serbian the words of Latin etymology tolerantnost’ and tolerancija seem to invoke both positive and negative attitudes, reflecting cultural norms and values. The paper contributes to the understanding of tolerance in the observed linguacultures and confirms that it is important to consider interdisciplinary approaches to language studies. (shrink)

ABSTRACT The objective behind the present article is two-fold. Firstly, departing from the assumption that distance and salience dynamics are key to both functioning and impact of the media, we aim to present a new theoretical perspective on social media discourse understood as both product and process – Media Proximization Approach – and thus shed light on the exploratory potential of Social Media Critical Discourse Studies paradigm. In J. Flowerdew, & J. E. Richardson, Handbook of Critical Discourse Analysis. Routledge) emphasizing (...) both the horizontal and vertical dimensions of digital communication. Secondly, identifying various dimensions of proximization within social media, we will discuss their role in creating a conducive environment for the spread of populist ideologies, and, more generally, changing the communication dynamics between the primary and secondary definers. Data-wise, the article focuses on current social media discursive practices concerning Enoch Powell’s ‘Rivers of Blood’ speech in the context of rising anti-immigration sentiment and Brexit campaign. Two YouTube videos recontextualizing the speech along with the accompanying comments will be discussed here to show how political discourses get remediated in social media where their ‘prosumers’ imbue them with new form, function and emotionality. (shrink)