This paper aims to further explore the potentiality of integrating key insights from virtue argumentation theory into pragma-dialectics to establish a virtuous pragma-dialectics. Drawing methodological inspiration from Gascón’s work, this paper introduces the “conditions-implications framework.” Firstly, it argues that virtues offer novel perspectives on the second-order conditions of critical discussion. Specifically, it illustrates that excessive emotional attachment and identity prejudice hinder the reasonable engagement of arguers at both individual and socio-cultural levels, and virtues play a pivotal role in overcoming these (...) irrational factors. Furthermore, integrating virtue insights into pragma-dialectics leads to two important theoretical implications: (1) an expanded fallacy theory—revealing the connection between argumentative vices and fallacies, expanding fallacies from a unilateral to a bilateral issue; (2) an expanded strategic maneuvering theory—virtue contributes to maintaining the delicate balance between dialectical reasonableness and rhetorical effectiveness. The virtue approach is anticipated to act as a facilitator rather than an obstruction to the future advancement of pragma-dialectics. (shrink)