In order to understand a sentence, one must know the relevant semantic rules. Those rules are not learned in a vacuum; they are given to one through one's senses. As a result, knowledge of semantic rules sometimes comes bundled with semantically irrelevant, but cognitively non-innocuous, knowledge of the circumstances in which those rules were learned. Thus, one must work through non-semantic information in order to know what is literally meant by a given sentence-token. A consequence is that one's knowledge of (...) what is literally meant by a given sentence-token is sometimes embedded in non-semantic knowledge, resulting in a cleavage between what that sentence-token literally means and what the auditor in question takes it to mean. Such deviations obviously have nothing to do with the principles put forth by Grice, since those principles only concern sentence-tokens that have already been understood---since, to put it another way, those principles only concern post-semantic implicature. The just-described deviations are appropriately described as being due to "pre-semantic implicature." Given the phenomenon of pre-semantic implicature, it is easily shown that Russell's Theory of Descriptions, if taken as a theory of literal meaning, is false. In the present volume, these rather elementary principles are entirely ignored, and all of the articles in it are sterile repetitions of the points made by Russell and Strawson. The blinkered approach to language embodied in this volume must be reconsidered in light of psychological principles relating to language-acquisition and language-use. Unfortunately, analytic philosophers shy away from such topics, as is made clear by the papers in this grim volume. (shrink)