The article develops and justifies, on the basis of the epistemological argumentation theory, two central pieces of the theory of evaluative argumentation interpretation: 1. criteria for recognizing argument types and 2. rules for adding reasons to create ideal arguments. Ad 1: The criteria for identifying argument types are a selection of essential elements from the definitions of the respective argument types. Ad 2: After presenting the general principles for adding reasons (benevolence, authenticity, immanence, optimization), heuristics are proposed for finding missing (...) reasons, for deductive arguments, e.g., semantic tableaux are suggested. (shrink)

This article seeks to extend existing models of argumentation by considering an important dimension of real-life argumentative discourse: how complex argumentative discussions evolve over time. We define a complex argumentative discussion as a multi-issue discussion, in which the different issues are interrelated in the form of a hierarchy. We claim that justified reframing might be used to transform a single-issue argumentative discussion into a complex argumentative discussion. To illustrate this, we examine the Facebook discourse of the Rhodes Must Fall movement (...) in South Africa. We analyse how reframing is justified by means of arguments, allowing the protagonists to claim as legitimate their reframing of a single issue into a complex argumentative discussion. Our findings complement existing sociological research on social movements by highlighting how their goals are achieved by means of argumentative discourse. (shrink)

A macroscope is proposed and tested here for the discovery of the unique argumentative footprint that characterizes how a collective manages differences and pursues disagreement through argument in a polylogue. The macroscope addresses broader analytic problems posed by various conceptualizations of large-scale argument, such as fields, spheres, communities, and institutions. The design incorporates a two-tier methodology for detecting argument patterns of the arguments performed in arguing by an interactive collective that produces views, or topographies, of the ways that issues are (...) generated in the making and defending of standpoints. The design premises for the macroscope build on insights about argument patterns from pragma-dialectical theory by incorporating research and theory on disagreement management and the Argumentum Model of Topics. The design reconceptualizes prototypical and stereotypical argument patterns for characterizing large-scale argumentation. A prototype of the macroscope is tested on data drawn from six threads about oil-drilling and fracking from the subreddit Changemyview. The implementation suggests the efficacy of the macroscope’s design and potential for identifying what communities make controversial and how the disagreement space in a polylogue is managed through stereotypical argument patterns in terms of claims/premises, inferential relations, and presentational devices. (shrink)

We all seem to have a sense of what good and bad arguments are, and there is a long history—focusing on fallacies—of trying to provide objective standards that would allow a clear separation of good and bad arguments. This contribution discusses the limits of attempts to determine the quality of arguments. It begins with defining bad arguments as those that deviate from an established standard of good arguments. Since there are different conceptualizations of “argument”—as controversy, as debate, and as justification—and (...) since arguments in each of these senses can be used for different purposes, a first problem is that we would need a large variety of standards for “good” arguments. After this, the contribution focuses in particular on proposals made in the literature on how to assess the quality of arguments in the sense of justification. It distinguishes three problems of assessment: How to determine whether reasons are acceptable, whether reasons are sufficient to justify the conclusion, and how to identify arguments in real-world speech acts and texts? It is argued that limitations of argument assessment result from unavoidable relativism: The assessment of many—if not most—arguments depends on the epistemic situation of the evaluator. (shrink)

This paper offers a new way to make sense of disagreement expansion from a polylogical perspective by incorporating various places in addition to players and positions into the analysis. The concepts build on prior implicit ideas about disagreement space by suggesting how to more fully account for argumentative context, and its construction, in large-scale complex controversies. As a basis for our polylogical analysis, we use a New York Times news story reporting on an oil train explosion—a significant point in the (...) broader controversy over producing oil and gas via hydraulic fracturing. (shrink)

The paper argues that much of the difficulty with making progress on the issue of the normativity of logic for thought, as discussed in the literature, stems from a misapprehension of what logic is normative for. The claim is that, rather than mono-agent mental processes, logic in fact comprises norms for quite specific situations of multi-agent dialogical interactions, in particular special forms of debates. This reconceptualization is inspired by historical developments in logic and mathematics, in particular the pervasiveness of such (...) dialogical conceptions in the early days of logic in ancient Greece. The multi-agent, dialogical perspective then allows for the formulation of compelling 'bridge principles’ between the relation of logical consequence and dialogical normative principles, something that is notoriously difficult to achieve in a mono-agent setting pertaining exclusively to thought and belief. The upshot is also that the truth-preserving rules of logic generally do not have a primary normative bearing on mono-agent mental processes, and in this sense the paper sides with Harman's critique of the idea that logic has a normative import for thought and belief. (shrink)

In this article I scrutinise a crucial tension in understanding the debate over shale gas production in Europe. On the one hand, analyses predominantly grasp the debate in terms of pro-and-con dialectics, as if the pro-shale gas camp faced the anti-shale gas camp in a dyadic clash of opposing voices. On the other hand, it is commonly recognised that this debate is driven by multi-party and multi-position argumentative dynamics. In this broader context, I focus on one pivotal contribution to the (...) debate – Gazprom’s press release from October 2013 outlining Russia’s energy giant’s strategy of dealing with unconventional gas production. I employ concepts and methods of argumentative discourse analysis to contend that an arguer to a multi-party debate – argumentative polylogue – faces a number of constraints and opportunities that cannot be adequately grasped in terms of dyadic pro-and-con dialectics. The analysis reveals how Gazprom needs to simultaneously design its discourse to address a number of other parties who might also disagree among themselves: from Greenpeace to European Union governments to shale gas companies. I show why and how a stakeholder analysis used in organisational communication might lead to a better understanding of this form of multi-party public argumentation. (shrink)

In public communication contexts, such as when a company announces the proposal for an important organizational change, argumentation typically involves multiple audiences, rather than a single and homogenous group, let alone an individual interlocutor. In such cases, an exhaustive and precise characterization of the audience structure is crucial both for the arguer, who needs to design an effective argumentative strategy, and for the external analyst, who aims at reconstructing such a strategic discourse. While the peculiar relevance of multiple audience is (...) often emphasized in the argumentation literature and in rhetorical studies, proposals for modelling multi-audience argumentative situations remain scarce and unsystematic. To address this gap, we propose an analytical framework which integrates three conceptual constructs: Rigotti and Rocci’s notion of communicative activity type, understood as the implementation of an interaction scheme into a piece of institutional reality, named interaction field; the stakeholder concept, originally developed in strategic management and public relations studies to refer to any actor who affects and/or is affected by the organizational actions and who, accordingly, carries an interest in them; the concept of participant role as it emerges from Goffman’s theory of conversation analysis and related linguistic and media studies. From this integration, we derive the notion of text stakeholder for referring to any organizational actor whose interest becomes an argumentative issue which the organizational text must account for in order to effectively achieve its communicative aim. The text stakeholder notion enables a more comprehensive reconstruction and characterization of multiple audience by eliciting the relevant participants staged in a text and identifying, for each of them, the interactional role they have, the peculiar interest they bear and the related argumentative issue they create. Considering as an illustrative case the defense document issued by a corporation against a hostile takeover attempt made by another corporation, we show how this framework can support the analysis of strategic maneuvering by better defining the audience demand and, so, better explaining how real arguers design and adapt their topical and presentational choices. (shrink)

Most people in countries with the highest climate impact per capita are well aware of the climate crisis and do not deny the science. They worry about climate and have climate engaged attitudes. Still, their greenhouse-gas emissions are often high. How can we understand acting contrary to our knowledge? A simple answer is that we do not want to give up on benefits or compromise our quality of life. However, it is painful to live with discrepancies between knowledge and action. (...) To be able to avoid taking the consequences of our knowledge, we deal with the gap by motivating to ourselves that the action is still acceptable. In this article, we use topical analysis to examine such processes of motivation by looking at the internal deliberation of 399 climate engaged people’s accounts of their reasoning when acting against their own knowledge. We found that these topical processes can be described in at least four different ways which we call rationalization, legitimization, justification and imploration. By focusing on topoi we can make visible how individual forms of reasoning interact with culturally developed values, habits and assumptions in creating enthymemes. We believe that these insights can contribute to understanding the conditions for climate transition communication. (shrink)

Most dialectical models view argumentation as a process of critically testing a standpoint. Further, they assume that what we critically test can be analytically reduced to individual and bi-polar standpoints. I argue that these two assumptions lead to the dominant view of dialectics as a bi-partisan argumentative discussion in which the yes-side argues against the doubter or the no-side. I scrutinise this binary orientation in understanding argumentation by drawing on the main tenets of normative pragmatic and pragma-dialectical theories of argumentation. (...) I develop my argument by showing how argumentative practice challenges these assumptions. I then lay out theoretical reasons for this challenge. This paves the way for an enhanced conceptualisation of dialectical models and their standards of rationality in terms of multi-party discussions, or argumentative polylogues. (shrink)

Within three of the most well-known contemporary approaches to argumentation, the notions of solo argumentation and arguing with one’s self are given little attention and are typically argued to be able to be subsumed within the dialectical aspects of the approach being propounded. Challenging these claims, this paper has two main aims. The first is to argue that while dialogical argumentation may be most common, there exists individual dialectical argumentation, which is not so easily subsumed within these theories. Second, in (...) order characterize this type of argumentation the paper also offers distinctions between the interrelated notions of dialectical, dialogical, and quasi-dialogical, reasoning and argumentation, within an individual or between multiple participants, which I hope provide useful precision for the field. (shrink)

“Why are millions of dollars worth of orders being left unpaid?”. With tweets like this questioning brands’ policies, activists advocating for sustainable fashion re-discuss material starting points that are assumed by fashion brands, who argue that they are sustainable because they care about their workers’ conditions. This paper argues that activists use tweets to open _subdiscussions on material starting points_ to engage citizens and consumers, re-discussing factual _data_ that brands take for granted, such as the fact that they provide fair (...) conditions for their garment workers. Activists justify their opening of subdiscussions, often through an argumentative pattern that includes an argument based on the _locus from effects to cause_. They argue that if there are negative effects, the brand cannot claim to care about the conditions of its workers. In discussing how subdiscussions are used by fashion activists, this paper also introduces a conceptualization of Twitter argumentation as a discussion that is not isolated, but is part of a polylogical argumentation that takes place in different venues. For this reason, the argumentation used in tweets is reconstructed as a response to a fashion brand’s communication campaigns around sustainability, which extend beyond the confines of Twitter. As an empirical illustration, this paper is based on the campaign targeting fashion retailer Primark; the dataset includes the brand’s website as well as activists’ tweets. (shrink)

Differences arise in macro-activities, such as the production of energy, food, and healthcare, where the management of these differences happens in polylogues as many actors pursue scores of positions on a variety of issues in numerous venues. Polylogues are essential to the large-scale practices that organize macro-activities but present significant challenges for argumentation theory and research. Key to the challenge is conceptualizing the variety of argumentative roles that go beyond the classic normative definition of protagonist and antagonist. A macroscope is (...) devised for identifying argumentative roles in the communicative work of organizations, and the communicative work of the network of organizations, related to the production of gas from shale in the Marcellus region of the Northeastern United States. The macroscope scaffolds a design thinking inquiry into the variety of argumentative roles in the communicative work of organizations in a polylogue and finds: innovation and entrepreneurialism in the design of organizations as devices for managing disagreement; argumentative roles as services specializing in particular aspects of argument; and networks of organizations with prominent types of specialized roles that give shape to the disagreement space around a large, complex practice. It is proposed that the varieties of argumentative roles in polylogue are not random or arbitrary but derive from more general pragmatic principles about how disagreement is organized and how methods of disagreement management emerge within communication relative to a macro-activity. (shrink)

In Swiss semi-direct democracy, citizens are often summoned to the polls. To vote reasonably, they need to be properly informed. The media therefore have the responsibility to provide them with arguments for and against each issue of voting. Here, we focus on argumentation in a television ‘civic debate’ about abolishing compulsory military service. To provide a unified and integrated overview of the debate dynamics, we combine the Dialogical Model of Argumentation and the Argumentum Model of Topics, which share a similar (...) emphasis on the discursive dimension of argumentation. This analysis underlines the importance of linguistic and communicative resources and procedures, without neglecting the macro socio-political environment of the debate. (shrink)

The debate on the a fortiori and the universal that took place between April 1914 and April 1919 in the journal Mind has a double interest for argumentation theorists. First, the discussion is an example of a philosophical polylogue that exhibits the characteristics of a quasi-engaged dialogue (Blair Blair, J. A. (2012 [1998]). “The Limits of the Dialogue Model of Argument”. Argumentation 12, pp. 325–339. Reprinted in J.A. Blair, Groundwork in the Theory of Argumentation, pp. 231–244. Dordrecht: Springer, 2012.), confirming (...) Blair’s hypothesis that journal papers and scholarly monographs can be analyzed as turns in non-engaged or quasi-engaged dialogues. It could be said that philosophical argumentation is dialectical but not dialogical. Second, the debate is a discussion in argumentation theory. Generalism in the theory of argument claims that the very possibility of arguing depends on a suitable supply of general rules that specify what kinds of conclusions can be drawn from what kinds of data, while particularism denies this. Although the terminology may be alien, I will also show that the debate on the a fortiori and the universal was a debate on generalism and particularism. (shrink)

This volume focuses on dialogue and argumentation in contexts which are marked by truculence and discord. The contributors include well known argumentation scholars who discuss the issues this raises from the point of view of a variety of disciplines and points of view. The authors seek to address theoretically challenging issues in a way that is relevant to both the theory and the practice of argument. The collection brings together selected essays from the 2006 11th Wake Forest University Biennial Argumentation (...) Conference held at Florida Atlantic University in Boca Raton, Florida and the 2012 14th Wake Forest University Biennial Argumentation Conference held at Casa Artom in Venice, Italy. (shrink)

Contemporary theory of argumentation offers many insights about the ways in which, in the context of a public controversy, arguers should ideally present their arguments and criticize those of their opponents. We also know that in practice not all works out according to the ideal patterns: numerous kinds of derailments are an object of study for argumentation theorists. But how about the use of unfairstrategiesvis-à-vis one’s opponents? What if it is not a matter of occasional derailments but of one party’s (...) systematic refusal to take other parties seriously? What if one party continually forgoes any form of critical testing and instead resorts to threats or blackmail? Can this be countered by the tools of reason? Or should one pay one’s opponent back in the same coin? To gain some grasp of these issues, we describe a number of strategies used in the public controversy about induced earthquakes in Groningen. We check whether these strategies arefair,i.e.balanced, transparent,andtolerant.We also investigate the effects of the choice for a particular kind of strategy. It appears that, in circumstances, choosing a fair strategy may be detrimental for resolving the controversy and choosing an unfair one beneficial. Following up ideas from social psychology and political science, we formulate some guidelines for the choice of strategies. At the end, we stress the importance — especially for those whose opinions carry little weight — of having a society in which the knowledge and skills needed for assessing the fairness of strategies are widespread. (shrink)

The paper offers a theoretical investigation regarding the sources of normativity in practical argument from the following perspective: Do we need objectively-minded, unbiased arguers or can we count on “good” argumentative processes in which individual biases cancel each other out? I will address this problem by analysing a detailed structure of practical argument and its varieties. I will argue that given the structure proposed, biased advocacy upholds reasonableness whenever the argumentative activity is adequately designed.

Dialectical fallacies are typically defined as breaches of the rules of a regulated discussion between two participants. What if discussions become more complex and involve multiple parties with distinct positions to argue for? Are there distinct argumentation norms of polylogues? If so, can their violations be conceptualized as polylogical fallacies? I will argue for such an approach and analyze two candidates for argumentative breaches of multi-party rationality: false dilemma and collateral straw man.