This article attributes the many conflicting theories about the nature and direction of contemporary technological society to the revolutionary and paradoxical character of technology itself. Commentators come to very different conclusions about the same basic phenomena; but their differences, while reflecting divergent assumptions and intellectual styles, also reveal contradictions within the subject matter. Dialectical and historical methods are introduced as ways to redefine the basic terms involved, augment traditional studies, and indicate directions for authentic interdisciplinary research. A neo-Hegelian approach can (...) help resolve problems of method and interpretation in the field of science, technology, and society, and reveal new possibilities for rational action and effective social control. (shrink)

In the early twentieth century psychology became the study of "behavior." This article reviews developments within animal psychology, functional psychology, and American society and culture that help explain how a term rarely used in the first years of the century became not only an accepted scientific concept but even, for many, an all-encompassing label for the entire subject matter of the discipline. The subsequent conceptual and linguistic activity of John B. Watson, Edward C. Tolman, Clark L. Hull, and B.F. Skinner, (...) as they attempted to explain "behavior" throughout the course of the twentieth century, is then discussed. Finally, the article suggests the need for greater conceptual and linguistic diversity in psychology. In this last regard, reference is made to cognition and consciousness, to William James and John Dewey, and to the fact that prediction and control might not be the most relevant aims of contemporary psychology. (shrink)