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  1. The Ethics of Lobbying: Testing an Ethical Framework for Advocacy in Public Relations.Kati Tusinski Berg - 2012 - Journal of Mass Media Ethics 27 (2):97 - 114.
    This study evaluates the ethical criteria lobbyists consider in their professional activities using Ruth Edgett's model for ethically desirable public relations advocacy. Data were collected from self-administered surveys of 222 registered lobbyists in Oregon. A factor analysis reduced 18 ethical criteria to seven underlying factors describing lobbyists' ethical approaches to their work. Results indicate that lobbyists consider the following factors in their day-to-day professional activities: situation, strategy, argument, procedure, nature of lobbying, priority, and accuracy. This framework, derived from Edgett's 10 (...)
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  • Pedagogical ethics for public relations and advertising.S. L. Harrison - 1990 - Journal of Mass Media Ethics 5 (4):256 – 262.
    Ethics, of increasing concern to college educators, is being given more attention in public relations and advertising courses. A vast number of respondents to a survey assessing this issue agreed that ethics is important and nearly all (93%) asserted that it is included in course work. Few educational institutions, however, include a separate course for ethics and fewer than half require it. In ethics texts and courses the emphasis is on the journalism aspect, and it is evident that a great (...)
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  • Public Relations Ethics: Contrasting Models from the Rhetorics of Plato, Aristotle, and Isocrates.Charles Marsh - 2001 - Journal of Mass Media Ethics 16 (2-3):78-98.
    As a relatively young profession, public relations seeks a realistic ethics foundation. A continuing debate in public relations has pitted journalistic/objectivity ethics against the advocacy ethics that may be more appropriate in an adversarial society. As the journalistic/objectivity influence has waned, the debate has evolved, pitting the advocacy/adversarial foundation against the two-way symmetrical model of public relations, which seeks to build consensus and holds that an organization itself, not an opposing public, sometimes may need to change to build a productive (...)
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  • The Personal Dimensions of Public Relations Ethical Dilemmas.Thomas Hove & Hye-Jin Paek - 2017 - Journal of Media Ethics 32 (2):86-98.
    ABSTRACTThis article explores how Charles Taylor’s account of moral personhood and Luc Boltanski and Laurent Thévenot’s account of justificatory regimes can add breadth, depth, and specificity to discussions of ethical dilemmas in public relations. These frameworks are analyzed for their potential to make the following contributions to public relations ethics. First, they convey that there is more to ethics than choosing the right duties and actions. Second, they reveal the diversity of goods that people consider to be ethically worthy and (...)
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  • Norms of advocacy.Jean Goodwin - unknown
    This essay advances an account of the ordinary speech activity of advocating. The ethical principles developed within advocacy professions such as law and public relations show that advocates are not just out to persuade. Instead, they undertake obligations to make the best case for their positions while also maintaining the integrity of the communication systems within which they operate. While not offering full justifications, advocates nevertheless help auditors by making conspicuous the outer bounds of the arguable.
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