ABSTRACT This article seeks to “contaminate” an ethics of care with three different but interrelated theoretical interventions: the expansion of the care ethic beyond interpersonal relations, ecofeminism, and feminist political theory. This makes care theoretically resilient: durable enough to have grounded meaning but flexible enough for situational application. This also makes care a primary concept capable of subsuming some aspects of the traditional ethical theories of deontology, consequentialism, and virtue ethics. This holds vast implications for journalists as they seek new (...) ways to delineate and articulate their service to democracy in an ever-changing mediascape. Furthermore, this ethic of care engenders media literacy and enables an active public to critically question media content and influence. This theoretical explication is thus not an abstract exercise but intentionally focused to aid the difficult work of worldmaking. (shrink)