Thomas Metzinger has diagnosed the need for a Bewusstseinskultur, a ‘consciousness culture’: a culturally implemented way in which a society as a whole engages with the dawning natural science of consciousness, with phenomenal experiences themselves, and with our increasing capability to manipulate them. A Bewusstseinskultur is an achievement, built by a society-wide orientation on empirical evidence, thorough scientific theorizing and rational deliberation. It affects a broad range of issues from animal ethics, drug policy, end-of-life-care, and robo-ethics to post-humanism. However, this (...) notion has not yet been presented in English, and is so far unconnected to other discussions in philosophy. Here, I remedy this: I present Metzinger's notion of a Bewusstseinskultur and connect it to discussion on transformative experiences, Parfit's meta-hedonic states, and the Access vs. Phenomenal Consciousness distinction. (shrink)