The global turn in media ethics has presented a tough challenge for traditional models of moral theory: How do we assert common moral standards while also showing respect for the values of those from outside the Western tradition? The danger lies in advocating for either extreme: reason-dependent absolutism or cultural relativism. In this paper, I reject Cliff Christian’s attempts to solve the problem and propose instead a moral theory of universal standards that are discovered via a mix of rationally grounded (...) methods. Such universality refutes relativism but, because it is grounded in evolutionary naturalism and life-world philosophy—as opposed to a Kantian or theological transcendentalism—it also avoids absolutism. (shrink)

The goal of this article is to try to resolve two key problems in the duty-based approach of W. D. Ross: the source of principles and a process for moving from prima facie to actual duty. I use a naturalistic explanation for the former and a nine-step method for making concrete ethical decisions as they could be applied to journalism. Consistent with Ross's position, the process is complicated, particularly in tougher problems, and it cannot guarantee correct choices. Again consistent with (...) Ross, such complexity and uncertainty speak in the method's favor, given the difficulty—factual, motivational, and organizational—of ethics problems and decision making. (shrink)

This study examines the use of names in the construction of “credibility” as a journalistic duty. Using the framework set forth by Tuchman (1972) of objectivity as a “strategic ritual,” the study discusses the ethical justifications put forth by the New York Times for the process through which it decided to identify a CIA interrogator who had been involved in questioning 9/11 captives. The examination concludes that the facticity of naming should ultimately be uncoupled from the concept of credibility.

As big data techniques become widespread in journalism, both as the subject of reporting and as newsgathering tools, the ethics of data science must inform and be informed by media ethics. This article explores emerging problems in ethical research using big data techniques. It does so using the duty-based framework advanced by W.D. Ross, who has significantly influenced both research science and media ethics. A successful framework must provide stability and flexibility. Without stability, ethical precommitments will vanish as technology rapidly (...) shifts costs. Without flexibility, traditional approaches will rapidly become obsolete in the face of technological change. The article concludes that Ross's duty-based approach both provides stability in the face of rapid technological change and flexibility to innovate to achieve the original purpose of basic ethical principles. (shrink)

This study examines the metajournalistic discourse reflected in the use of corpse images from the DusitD2 terror attack in Nairobi, Kenya, in January 2019. Drawing from concepts such as responsibility and resistance ethics, this study explores the viewpoints of Kenyan journalists and bloggers. Situated within qualitative research methodology, the findings suggest that the New York Times’ use of victims’ corpse images reflects a double standard and visual bias, and its defense of the news report can be considered an example of (...) professional posturing. Conversely, sharing of perpetrators’ postmortem pictures produced mixed findings among audiences. While online circulation was blamed on bloggers’ inexperience, it was also seen as a sign of victory for the value of visual evidence. This study also contributes to the scholarship on use of graphic images by drawing on African ethical systems and just war theory. (shrink)

This article attends to the debate of what motivations – instrumental or altruistic – should drive corporate social responsibility decisions and practice; I offer an integrated instrumental a...

Health communication is increasingly being held to higher moral standards. No longer do noble goals outweigh ethical concerns. This content analysis examines ethical frames and primes in health public service announcements so we may begin to address the most prevalent of the problematic ones and find more ethical alternatives. In this study, 80% of the PSAs conveyed messages that individuals were to blame. Negative emotion, such as fear, was the second most frequent frame. Stereotypes of women were the primes most (...) prevalent in the visuals, and visual and verbal messages were vastly different for some of these primes. The ethical implications of each are addressed. (shrink)