Journalists say sometimes that the end does not justify the means, but they can act otherwise. Even if there are only rare instances in which the end can justify the means, some guidelines are needed to determine when those situations exist. I propose six questions for application to this thorny issue and for avoiding extremes of moral laxity and false scrupulosity.

Contemporary national codes of ethics hinge more on fantasy than fact: the idea that journalists control what becomes news. While journalists' influence over news has grown during much of the 20th century to the point where courts have begun to define them as professionals, it has never surpassed the influence of owners. New evidence indicates authority has eroded as media firms seek to maximize return to investors. As journalists' autonomy recedes, national ethics codes become less relevant to practitioners and more (...) publicly deceptive. The codes also are unethical themselves as journalists become decision takers rather than decision makers. Moral responsibility and real world authority diverge. It2 time to end the charade by creating new codes that include the decision makers outside the news room. (shrink)

The public interest statement contained in the PRSA Code of Professional Standards is unduly vague and provides neither a working definition of public interest nor any guidance for the performance of what most professions consider to be a primary value. This paper addresses the question of what might constitute public relations service in the public interest, and calls for more stringent guidelines to be developed whereby the profession may advance its service goals more clearly.

The Hutchins Commission's notion of media responsibility is being re-invigorated by the Corporate Social Responsibility/sustainability movement among U.S. and European corporations, though media companies tend to lag behind in adopting these programs. One exception is Britain's Guardian News that is, that the concept is too vague and poorly elaborated.

This study attempts to refine and test a theory of social influences on ethical decisions of journalists. The theoretical model proposes that several social factors influence any given decision, and that a hierarchy of influences assigns relative value to each: individual, small group, organization, competition, occupation, extramedia, and law. Print and broadcast journalists reacted to 3 hypothetical scenarios that raised ethical problems. The journalists then rated the salience of various reasoning statements, each representing 1 of the 7 social influences. No (...) single source of ethical guidance appeared; in many cases different influences emerge as powerful under different circumstances. But of the 7 proposed influences, 5 showed consistent strength in predicting the decision the journalist makes. The individual influence was the weakest of the 7, despite its prominent strength in the literature. The organizational and small-group strength suggests company-level strategies for media policy-makers who wish to increase journalists'ethical awareness. Overall, the study seems to challenge a traditional assumption that in ethical dilemmas journalists are autonomous moral agents, acting on the basis of their own values alone. The data support the notion of a far more dynamic and complex pattern of social influences. (shrink)

Journalists are regularly criticized for causing harm to others, such as invading privacy, printing, or airing offensive material, and so forth. Although most sensitive journalists readily acknowledge these harms, they frequently argue that the pursuit and coverage of news is nonetheless justified because it fulfills a greater moral purpose - satisfaction of the public's right to know. This article argues that although "the public s right to know" does justify some harmful journalistic behavior, too often the phrase is used without (...) the conceptual precision necessary to justify the competing harm. That is, journalists often confuse having a right to know with having an interest or curiosity in knowing and such conceptual confusion too often allows journalistic behavior to occur that would otherwise be seen as unethical. (shrink)

This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications of these results (...) are discussed and suggestions for future research are outlined. (shrink)

Media organizations are simultaneously key elements of an effective democracy and, for the most part, commercial entities seeking success in the market. They play an essential role in the formation of public opinion and the influence on personal choices. Yet most of them are commercial enterprises seeking readers or viewers, advertising, favorable regulatory decisions for their media, and other assets. This creates some intrinsic difficulties and produces some sharp tensions within media ethics. In this article, we examine such tensions - (...) in theory and practice. We then consider the feasibility of introducing an ethics regime to the media industry - a regime that would be effective in a deregulated environment in protecting public interest and social responsibility. In the article, we also outline a rationale and a methodology for the institutionalization of an acceptable and workable media ethics regime that aims to protect the integrity of the industry in a future of undoubtedly increasing commercial pressure. (shrink)

An inventory of major studies between 1986 and 2006 indicates the public has continuing and in some cases increasing concerns about specific ethical practices in the mass media industries. While some concerns such as deception, invasion of privacy, advertising saturation, and excessive violence apply to multiple channels of communication, others are medium specific. For example, the public's primary anxieties about the Internet include fraud, spam, and the availability of pornography to children, while the primary concerns about telephone have included telemarketing (...) and wiretapping. Overall findings suggest several substantial and escalating concerns such as the erosion of press credibility and trust in the media at large. These findings proved consistent with a recent national poll commissioned for the second U.S. Media Ethics Summit conference. (shrink)

ABSTRACTFreelance journalists face many of the same ethical dilemmas as journalists working in newsrooms. Because they work independently for various organizations, however, they may develop different strategies for making ethical decisions. This study used in-depth interviews with freelance magazine journalists to explore how they define ethical dilemmas, the types of ethical questions they face, and the individual and organizational influences guiding their decision-making. The study sheds light on the normative frameworks guiding ethical deliberations among this group of journalists, particularly in (...) the context of magazine journalism. (shrink)

The debate over news ombudsmen remains at a seemingly irreconcilable impasse, and less relevant as journalism shifts away from print and traditional newsroom structures in the new-media age. There are fewer than 30 ombudsmen at U.S. media outlets today, according to the Organization of News Ombudsmen (Ombudsmen, 2010). We argue that the greatest failure of ombudsmanship is that it does not go far enough in giving voice and visibility to the ombudsman's work, including interacting with community. Media news outlets can (...) best serve the public trust by fulfilling the journalistic mission of civic transformation through empowerment advocated by Christians, Ferre, and Fackler (1993). As the vanguard of the communitarian approach of ?person-in-community,? the ideal ombudsman would be just that: a person in the community. The ethical goal of ombudsmanship should be not to promote an apologist from within the ranks but rather to facilitate a community conversation. We propose integrating the ideal ombudsman (which we redefine and rename as the ethics examiner) with the best practices of successful news councils (hereafter called media councils in a return to their original name and to encompass a broader universe of information outlets). (shrink)

The animal rights movement is a serious challenge to current agricultural practices. Agriculture's response, in part, depends on how successfully it can mobilize its natural constituency, farmers. However, theories of the mainstream press suggest that the mainstream press generally covers events, rarely reports or adopts the perspective of alternative movements, rarely includes mobilizing information, and suggests that routine social structures can, should, and will contain the movement. Hence, current theory indicates that the mainstream press does not act to mobilize the (...) general public. However, very little research has examined how specialized presses, such as the farm press, respond to movements. The study reported here was based on an analysis of 406 articles from ten farm magazines. The findings suggest that the farm press acted more as an advocacy press than does the mainstream press. Collectively, the farm press articles included as many positions pieces and stories explaining animal rights as an issue as they did event stories. The articles reported, and countered, the positions of the animal rights movement; suggested that routine social structures might not contain the animal rights movement; called for agriculture to mobilize; and included specific recommendations concerning how agriculture should mobilize. (shrink)

The purpose of this essay is to isolate and examine the complex, sometimes paradoxical, ethical perspectives of I. F. Stone, the life-long radical journalist who was also a determined press critic. Drawing on a close reading of Stone 's work, secondary sources, interviews in numerous publications, and conversations held shortly before his death, the essay organizes and discusses four primary ethical concerns in Stone 's writings: the pursuit of news, power, profit, and freedom of expression. After situating Stone 's ethics (...) within a broader context of ethical theory, the essay considers limitations of Stone 's approach, which lead, finally, to a larger discussion of the most appropriate sites for media studies and ethical criticism. (shrink)

Many journalists, readers and scholars exhibit confusion concerning the nature and justification of deception. In this article, we clarify those acts that should count as deception. Before discussing if any cases of deception can be construed as morally justified, we clarify which investigative, interrogative, and information-giving techniques are deceptive on their face. We also bracket borderline cases.

A 1998 Cincinnati Enquirer investigation into the Central American labor practices of Chiquita Brands International was substantiated by the taped words of company officials themselves. Yet, soon after publication, the Enquirer ran a stunning front-page retraction and disavowed the report without challenging its claims. The Gannett Corporation, the paper's owner, paid Chiquita $14 million to avoid a suit. The resultant outcry by journalists was directed not at Gannett, but at lead reporter Michael Gallagher, who had surreptitiously accessed Chiquita voice mail (...) to support his allegations. Rather than being lauded as a tough investigative reporter serving a greater good, Gallagher was fired, convicted, sued by Chiquita, and vilified in the media. Was the backlash driven simply by higher ethical standards or also by anxieties about intrusive technology? A reexamination of the case suggests the latter explanation and helps frame an evolving debate about electronic eavesdropping by the media. (shrink)

In this article I argue, first, that genuinely effective ombudsmen could help restore news credibility-thereby staving off other, more intrusive external intervention-and that the position must have true sanctioning authority, much like that of the ethics officer in many corporations. I also argue that the effective ombudsman will be one who sufficiently understands the workings of journalism but who is not immersed in its ethos. This distancing is necessary for genuine critical appraisal to be possible.

Problematic is probably the best way to describe journalism ethics in societies experiencing deep and rapid institutional change. Although it might be desirable to inculcate ethics in the early stages of press transition, reality suggests fundamental needs, including necessary materials and economic viability, come first. Using Romania as a case study, we interviewed news officials about ethical behavior as well as related issues. Clearly, concern with mere survival supersedes concern over ethics. If, as proposed here, press changes proceed in stages (...) along the lines of a hierarchical order of needs, then we should be careful comparing ethical behavior across differing press systems and imposing our own standards. (shrink)

In a Web-based survey of 740 investigative journalists, competition and medium emerge as the 2 most salient predictors of journalists' tolerance of deception. Journalists who view competition as an important consideration in ethical decision making are more tolerant of deception. Television journalists have a higher tolerance of deception than print journalists. Overall, organizational factors such as medium and organization size are better predictors of deception tolerance than individual-level variables such as age, education, work experience, journalism as a college major, or (...) media ethics instruction. (shrink)

First, this article summarizes major arguments levied against codes. Second, standards for a sound ethical code are presented. Third, a trend is described toward more concrete codes developed by specific communication organizations. Finally, positive functions of codes are examined, with special emphasis on two: the argumentative function and the character?depiction function.

Many philosophers approach values by defining what is good, what has value or, often, what ought to be. The concept that humankind's values could be measured has brought social sciences into the valuation realm. Social scientists began value measurement in the 1900s. At the same time, the concept of fundamental human values spread. The widely-used Rokeach Value Survey is adapted to test for value differences among cosmopolitan and community journalists. Journalists have common values, but other factors such as community heterogeneity (...) or pluralism, and occupational and organizational influences, may affect the way journalists prioritize values. (shrink)

In this article I analyze some of the troubling issues in Canadian media ethics, based on in-depth interviews with more than 50 experts on Canadian media. I begin by reflecting on the cultural considerations involved in the Canadian media's proximity to the United States. Subsequently, I discuss the problems of excessive ownership of the media by a few organizations, arguing that the right to exercise free expression does not include the right to own as many media organizations as money can (...) buy. In this context are considered the work of two Royal Commissions: the 1970 Davey Commission and the 1980 Kent Commission. Finally, I am concerned with excessive intrusion of individual privacy. When news becomes entertainment and private stories become public spectacle, individual lives can be mercilessly exposed to the glaring spotlight of unwanted publicity. In delineating the boundaries of intrusion, there is a need to distinguish between public figures and ordinary citizens, and between those who choose to live in the spotlight and ordinary citizens who stumble into the public eye. (shrink)

This article analyzes news coverage of mass murders in Time and Newsweek for the period 1984 to 1991 for evidence of disproportionate, perhaps politically motivated coverage of certain categories of mass murder. Discusses ethical problems related to news and entertainment attention to mass murder, and suggests methods of enhancing the public's understanding of the nature of murder.

How many letters to the editor published in today's popular magazines discuss media ethics? How do the number of letters to the editor about media ethics compare with lettersfrom an earlier era? To find some answers, this article compares the number of letters to the editor about journalistic standards contained in all the letters published in 10 popular magazines between 1982 and 1992 with those of 10 popular magazines published between 1902 and 1912. Of almost 42,000 letters to the editor (...) published in 10 contemporary magazines studied here, roughly 3.5% discussed media ethics. In sharp contrast, a study of letters to the editor in the magazines published from 1902 to 1912 reveals a much higher percentage of readers' comments about journalistic ethics.This article explores the differences and asks why far fewer letters to the editor about journalism were published in the recent decade than in the past. (shrink)

In this article I address the ethical implications of the legal issues the U. S. Supreme Court resolved in New York Times v. Sullivan and its progeny. In a ruling with far-reaching moral implications, the Court addressed truthtelling-journalism's primary ethical directive-and undermined it by favoring other moral principles and social goals. Much of this article focuses on the ethical arguments addressed to the Court in legal briefs that sought rulings that would support fundamental principals of ethical journalism. The creation of (...) actual malice as a legal concept in the Sullivan case owes more to the Court's pursuit of other moral and social values than strict legal reasoning, according to the descriptive theory of pragmatic instrumentalism, which informs this analysis. (shrink)

Newspaper copy editors labor in anonymity and struggle for respect in their newsrooms. These conditions may make it difficult for them to realize their potential as the last line of defense against violations of ethical practice. By adopting existentialism as a guiding moral philosophy, however, copy editors can find the courage and confidence to act as final guardians of ethical journalism. This article examines how copy editors are often overlooked in the literature of journalism ethics and suggests ways in which (...) existential philosophy would address specific problems of copy editors. The article examines whether a model for the existential copy editor is morally defensible and how adopting it might benefit copy editors, their newsroom colleagues, and readers. (shrink)

All major journalism ethical codes explicitly state that journalists should protect editorial copy from undue influence by outside sources. However, much of the previous research on agricultural information has concentrated on what information various media communicate (gatekeeping studies) or communication's role in increasing innovation adoption (diffusion studies). Few studies have concentrated specifically on organizational and structural constraints that might adversely affect agricultural journalists' ethical standards; those that have, focus largely on farm magazines. A study of newspaper reporters who cover agricultural (...) news found that the most pressing ethical concern is the effect of advertiser (agri-business) pressure on editorial copy, and that their concerns in general parallel those of farm magazine writers and editors. The majority reported being in situations in which they might be exposed to advertiser pressure, including pressures to change or withhold editorial copy. Large minorities suggested that advertising pressures affect the overall environment in which agricultural journalists work, and more than one in ten said they allow advertiser pressures to influence editorial decisions. The newspaper reporters who cover agricultural beats showed slightly more resistance to advertiser pressure than did farm magazine editors in a parallel study. (shrink)

Based on the emerging argument that understandings of digital content comprising both editorial and advertising components require alternative cultures for critical inquiry sufficiently sensitive t...