This article attributes the many conflicting theories about the nature and direction of contemporary technological society to the revolutionary and paradoxical character of technology itself. Commentators come to very different conclusions about the same basic phenomena; but their differences, while reflecting divergent assumptions and intellectual styles, also reveal contradictions within the subject matter. Dialectical and historical methods are introduced as ways to redefine the basic terms involved, augment traditional studies, and indicate directions for authentic interdisciplinary research. A neo-Hegelian approach can (...) help resolve problems of method and interpretation in the field of science, technology, and society, and reveal new possibilities for rational action and effective social control. (shrink)