ABSTRACTThis article addresses the interpretive readings that teenagers from a high socio-economic class offer for one of the most popular reality programs in Israel: Big Brother. The findings of the study demonstrate how the youth completely focused on the ‘ethnic other' in Israel. The dominant interpretations of the participants suggested open use of accounts affiliated with Orientalist discourse. The findings of the study also show that to explain the Orientalist accounts, the youth made dominant use of the neoliberal discourse. The (...) discussion section offers some thoughts on this discursive alliance between the Orientalist and neoliberal discourse. (shrink)

Although consumers and physicians alike have long described the goal of aesthetic surgery as the production of an “improved” but still “natural-looking” body, interviews with women who had cosmetic surgery between 1990 and 2007 suggest that the “artificial” is becoming increasingly prevalent within consumers’ narratives of breast enlargement. This article explores that change in relation to processes of conspicuous consumption, the growing cultural emphasis on continual self-transformation, and the increasing normalization of cosmetic modification. Following Fraser, it treats consumers’ accounts not (...) as the reflection of “reality” or a “true self” but instead as indicators of the kinds of options, expressions, assumptions, and perspectives that are available for use in communication about cosmetic surgery. The analysis also draws on feminist writings about the social construction of “breastedness” in femininity. In so doing, it seeks to conceptualize the cultural significance of breasts that are “too good to be real.”. (shrink)