This article investigates the origin of editorial images, with a focus on the mental processes that enable cartoonists and illustrators across cultures to come up with novel ideas. It provides the most compelling evidence to date that recycling, where artists regularly recycle pictorial and compositional ideas they have developed earlier, is the origin of ideas. Recycling theory is thus compatible with a variety of ongoing research programs. Among these are Turner’s work on blending (2014), Musolff’s research on scenarios (2016), Langacker’s (...) ideas on constructional schemas (1991), Johnson’s work on image schemas (1987), and van Dijk’s proposals concerning discourse complexes and intertextuality (2014). More specifically, the present study gives cognitively plausible answers to the perennial questions: To what extent does recycling shape and constrain the human way of thinking? Is it bound to certain cultural traditions? Does it characterize the style of certain artists or artistic movements? How does it contribute to discourse? Are the products of recycling always imaginative and creative? Is it a mode of efficiency? The theoretical insights are applied to 440 editorial images of Egyptian and British origin. This investigation will aid both semiotics scholarship and cognition studies based on multimodal stimuli. (shrink)

This article explores the role and modes of operation of metaphorical framing in ancient Greek and modern European and American political discourse. It looks at how concepts such as citizenship, ownership, family, morality, finance, sport, war, domination, human life, and animals are used to reframe political issues in ways promoted by the speaker, and how they may continue to be reshaped in the ongoing political discourse. The analysis of examples of ancient Athenian public rhetoric and of modern European and American (...) political debates reveals the differences and some striking similarities in the ways political and civic values were expressed and reframed in antiquity and how they are used today. This essay also discusses the potential effects of such framing in antiquity and in more recent times. (shrink)

In October 2019, the so-called ‘social outbreak’ took place in Chile, a major socio-political conflict that led to an unprecedented constitutional change in the country. Under this context, the feminist movement takes on a prominent role, not only because of the massiveness of its demonstrations but also because of its influence on the achievement of gender parity in the constitutional process.The experiences of the protests were captured in the countless graffiti that have propagated in urban spaces since the social outbreak (...) and which, even today, abound in certain areas. The aim of this study is to analyse the conceptual metaphors expressed in graffiti related to the Chilean protest. The methodology includes three instances of analysis: the identification of linguistic metaphors; their semantic-discursive grouping; and the conceptual analysis of the established groups, in which the ‘Basic Scene’ component is considered. As a result, the conceptual metaphor PROTEST IS WAR is proposed, which conceptualises Chileans as warriors fighting against an enemy, represented by the political institutionality, the economic model and the patriarchal system. It is concluded that the established metaphor sets out a cognitive dichotomy that highlights the opposition between the participants in the Chilean social conflict and the demonstrators’ discomfort with the current system, emphasising its commitment and unity with the reasons to protest. (shrink)

ABSTRACTSince the publication of Susan Sontag’s highly influential Illness as Metaphor in 1978, many studies have provided follow-up analyses on her critique of metaphors for cancer, but none hav...

In 2015 and 2016, European newspapers covered the Syrian migration into Europe in great detail, describing the path followed by millions of refugees as European authorities put up both physical and...

This article analyzes how the conceptualization LIFE IS A JOURNEY is conveyed within a series of paintings ranging from the fifteenth century to the twentieth century. While the previous research on visual metaphor generally aims to describe how the domains of metaphorical conceptualization interact or discusses the rhetorical effect that visual metaphor is able to induce, this article takes a historical perspective in order to identify the main conceptual aspects shared by the paintings under consideration. It is proposed that the (...) concept of a JOURNEY is associated with a PURPOSIVE ACTIVITY that involves the start of the journey and its termination as two qualitatively different moments that are faced as a collective/shared experience and that are inspired by some human wish. This article also shows how the conceptual potential of metaphor tends to maintain a coherent representation although the paintings represent different historical sensitivities and artistic approaches. (shrink)

The COVID-19 pandemic tempted some governments to promise to wage “war” against it and implement “world-beating” control mechanisms. In view of their limited success, such claims soon came in for m...

ABSTRACTPolitical actors use metaphor in their speeches in order to frame political issues [Charteris-Black, J.. Politicians and rhetoric: The persuasive power of metaphor. Basingstoke: Palgrave Macmillan]. If they succeed in imposing a particular frame, especially when there is no agreement on the definition of certain political issues, this can become the prevailing way for referring to that issue [Semino, E.. Metaphor in discourse. Cambridge: Cambridge University Press]. In this research, we argue that this was the case for the metaphor of (...) the JOURNEY in the Catalan political conflict during electoral periods. To that end we use Critical Metaphor Analysis [Charteris-Black, J.. Corpus approaches to critical metaphor analysis. Basingstoke: Palgrave Macmillan] to analyse televised campaign ads from the last three elections for the Parliament of Catalonia – from 2010, 2012, and 2015 – in order to identify how political actors’ use metaphors to talk about the Catalan political situation during these years and to verify if JOURNEY metaphor resulted into the dominant narrative. The results show that the political situation has been conceptualized in terms of a ‘process en route,’ although the narratives generated by the political actors that shaped that discourse differ. (shrink)

This study examines self-legitimation and other-delegitimation in the online radio broadcasts of Nnamdi Kanu, the Supreme Leader of the Indigenous People of Biafra (IPOB). Using Theo van Leeuwen’s (2008) legitimation approach, the paper analyses four speeches he delivered in Israel following his ‘reappearance’ in 2018. The analysis reveals that Kanu uses three legitimation strategies, namely authorisation, moralisation and rationalisation to justify his sudden escape from Nigeria, call for Biafra’s self-rule and boycott of elections and to discredit alleged cloning of the (...) president, electoral malpractices, marginalisation of the Igbo and corruption and brutality among security agents. These strategies are linguistically realised by self-glorification, exclusive and inclusive pronominalisations (us-them dichotomy), polarisation, derogatory nomination (labelling), and hyperbolic expressions. They are aimed at presenting Nnamdi Kanu and IPOB positively as fighting a legitimate cause. (shrink)

The paper focuses on metaphorical representation of military activities of the US-led international coalition and of ISIL which are construed on the basis of systematic metaphors drawn from the com...

With globalisation and neoliberalism as significant phenomena impacting the function and role of higher education institutions (Barnett, 2013), the discursive practices of such institutions as mani...

This paper is a qualitative usage-based treatment of merism from a cognitive-linguistic perspective. Considered a minor or non-basic figure of speech, especially if compared to the master tropes, m...

ABSTRACTThe present paper analyses the anti-immigration discourse in Poland in terms of Proximization Theory. PT [Cap, P.. Towards the proximization model of the analysis of legitimization in political discourse. Journal of Pragmatics, 40, 17–41; Cap, P.. Axiological aspects of proximization. Journal of Pragmatics, 42, 392–407; Cap, P.. Proximization: The pragmatics of symbolic distance crossing. Amsterdam: John Benjamins; Cap, P.. The language of fear: Communicating threat in public discourse. Basingstoke: Palgrave Macmillan; among others] is a cognitive-critical model that accounts for the (...) ways in which the discursive construction of closeness and remoteness can be manipulated in the political sphere and bound up with fear, security and conflict. It reveals how top public actors construe closeness of an external threat, to claim leadership and solicit legitimization of preventive measures to offset the effects of the threat. The present paper applies PT in the domain of state political discourse in today’s Poland, outlining strategies whereby anti-immigration stance and policies are legitimized by discursively constructed fear appeals and other coercion patterns. It demonstrates how the ‘emerging’, ‘growing’, ‘gathering’ threats – physical as well as ideological – are construed by the Polish right-wing government, who thus claim their right to oppose EU immigration agreements and pursue strict anti-immigration measures. (shrink)

This study aims to establish ideological effects of the pre-pandemic metaphor use in the mainstream media on users’ perceptions of their relationship with technologies during the COVID-19 pandemic. To achieve that, 120 media articles from global mainstream media sources during the pre-pandemic period were collected and analysed at three levels: (1) metaphor identification; (2) deconstruction of conceptual source domains; (3) the coding of metaphorical expressions into psychological types of interpersonal relationships that are projected on technologies. The established metaphorical patterns were (...) tested in an online survey with 100 young adults and adults from Lithuania during the COVID-19 pandemic period of 2019-2020. The research findings resulted in the ideological perceptions of Reversed Agentivity and Mechanised Action characterising our relationship with technology and pointing out to the loss of individual autonomy, a lack of personal growth and more fragmented personal identity during the pandemic. (shrink)