Recent feminist theory has attempted to bring considerations of women’s agency into analyses of the meaning and consequence of beauty norms in women’s lives. This article argues that these works have often been limited by their use of individualist frameworks or by their neglect of considerations of race and class. In this article I draw upon examples of African-American utilization of beauty discourse and practices in collective efforts to resist racism. I argue that there is no singular beauty standard enforced (...) by a unified male gaze. Instead, we should conceive of fields in which differently located individuals and groups invest in and promote particular ways of seeing beauty, producing both penalties and pleasures in women’s lives. (shrink)