This article analyses how performatively heteronormative, male teenage Chinese fans consume sports games through the prism of masculinity, using secondary school students’ engagement with the NBA (National Basketball Association) as a case study. Drawing on focus groups of twenty-three participants, we discover that male teenage sports fans constantly evoke elite NBA athletes as male ideals to define a desirable, heteronormative wen-wu masculinity specific to the post-reform era. In this process, they often engage in a double-standard practice, manifesting as their appropriation (...) of the CP (coupling) rhetoric to ‘ship’ athletes and their problematisation of heterosexual women and LGBTQ fans’ similar usage of it. This double-standard practice constitutes an attempt to monopolise the interpretation of masculinity both within and outside of the sporting context. It sheds light on the heteronormative male cohort’s rejection of alternative masculinities, underscoring how aspects of gender politics unfolding in wider society are reflected in China’s teenage sports fandom. (shrink)