This article outlines a ‘feminist critical discourse analysis’ at the nexus of critical discourse analysis and feminist studies, with the aim of advancing rich and nuanced analyses of the complex workings of power and ideology in discourse in sustaining hierarchically gendered social orders. This is especially pertinent in the present time; it is recognized that operations of gender ideology and institutionalized power asymmetries between groups of women and men are complexly intertwined with other social identities and are variable across cultures. (...) Gender ideology and power asymmetries in late modern societies also have become increasingly more subtle and, at the same time, as a result of backlash against feminism, have re-emerged with a new blatancy. The article offers a rationale for highlighting a feminist perspective in CDA, and proposes five key principles for a feminist discourse praxis. In concluding, a brief analysis and discussion of some data on postfeminism is provided, illustrating some of the current concerns in feminist critical discourse analysis. (shrink)