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  1. Effects of diffusion of innovations, spatial presence, and flow on virtual reality shopping.Xiaojing Lu & Kuo-Lun Hsiao - 2022 - Frontiers in Psychology 13.
    Virtual reality has developed rapidly, drawing more businesses to such development. Based on the diffusion of innovations theory, the study combines the flow theory and the satisfaction perspective to explore purchase intention influencing customers’ adoption of the VR shopping platform system. This study found that satisfaction and flow experience enhance their purchase intention. In technological characteristics, relative advantage, service compatibility, spatial presence, and complexity are important in satisfaction. Among them, both relative advantage and spatial presence impact flow experience. Additionally, a (...)
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